Tasting of a own brand, a serious commitment to the product origin Spain already a very good price. These are the three keys to The Lidl Cheese Factory, a novel section that the German supermarket chain presented on Thursday, September 10. In order to bring the cheese good gourmet food to the most humble consumer, this proposal aims to captivate lovers of this product who are eating it more and more. Here we tell you exactly what this cheese-making reality is like and what cheeses does it offer you.
The consumption of cheese, in water
In the context of this idea promoted by the German supermarket is a growing demand of cheeses in homes in Spain. This was confirmed by recent data from the consulting firm Kantar Worldpanel. And it is that from January of this year to July 2020, cheese consumption has evolved to reach a 19,4% more in value.
From this figure derives the initiative that wants to offer the customer some products like this quality and at the best price. But also The Lidl Cheese Factory It has already been launched to "democratize gourmet gastronomy, betting on cheeses of Origin Spain", they have pointed out from the chain. Another objective is to «position ourselves as first option of the cheese-loving consumer ». At the moment, the company is "the second retailer in market share in this category."
It is clear that they want to respond with level and adding value to the boom in the purchase of cheese in Spain. Previously, they had great success with the initiative of the ready to eat dishes, labeled foods BIO or also those directed to clients vegan. These ranges, which also include value-added dairy products, are part of the bet called chilled convenience. In recent years, the reception by the regular buyer has been excellent in the aforementioned novelties.
Advantage in tastings with La Quesería de Lidl
Some establishments of the chain in our country already served as testing ground during the past month of May 2020. Yes, in full confinement, the section The Lidl Cheese Factory it was released for managers to see how it worked. It was spectacular, with an increase in 50% of sales of those cheeses offered since then. The novelty far exceeded the trial and little by little it will gain presence in more supermarkets Lidl the country.
And it is that beyond the sale itself, the great advantage of this idea resides in the tastings. Surely it has happened to you: you want to buy a new cheese that you have not tried yet to vary a little in your consumption of said food you don't know which one to choose among so many options that are presented to you. Even if you prefer one type to another (healed instead of semi, for example) the possibilities of brands and manufacturers are to meditate well.
Which to choose? Would I like it smoked or roasted? Of cow, sheep or mix? In The Lidl Cheese Factory This dilemma is resolved. «One of the barriers that cheese lovers find when planning a tasting is the high grammage of the traded portions and the waste that is routinely generated. With this format, we invite the consumer to try numerous and very original varieties with which a homemade tasting can be at the height of an authentic gastronomic experience, a dinner with gourmet touches or a surprising aperitif ", explained Arantxa Conde, public relations of Lidl Spain.
What cheeses does it offer you?
En general, The Lidl Cheese Factory bet on a selection of 20 cheeses brand (10 Spanish and another 10 international). Even "7 varieties are totally innovative in the sector: in Spain they are not found under any other distribution brand." This was recalled by Jaume Rivera, FMCG purchasing manager of Lidl Spain. The wedges presented to taste with a quantity of 100 grams cost between € 0,99 and € 2,39.
All products have identification labels of origin or place of production, in addition to the awards they have received. We speak thus of some cheeses of enormous prestige and quality, recognized in the World Cheese Awards (W.C.A.). They are the following, grouped by national or international.
Made in Spain
- Manchego
- Reserve 12 months
- Sheep cheese truffle
- Goat cheese peppers
- Sheep cheese al romero
- Sheep cheese old age
This group of nationals also includes the three own brand: from sheep to black garlic, of three milks matured in digging and Pedro Ximénez.
Made in other countries
- Gruyere (Swiss)
- Precious Pecorino (Italian)
- Goat's ruller (Dutch)
- blu fou (Austrian)
- Nangis Brie (French)
- Reblochon (French)
The own brand are: cheese Tyrolean Adler, From Austria; Mediterranean herbs, Whiskey with walnuts and Gouda goat, all originating from The Netherlands.
In short, these are the options for you to try some excellent cheeses thanks to The Lidl Cheese Factory. Taste several, stay with the one you like the most and buy a good one afterwards wedge or ball!
