Serrano Meat adds a new category to its offer with the launch of 'U Snack'. A range of products to enjoy at any time based on the brand's curated classics.
Thus, the range integrates three flavors: chorizo, salami and Serrano ham. The the packaging that uses the graphic codes of the category snacks, next to attractive colors. Also a modern aesthetic to which is added its original "U" shape, something that gives its name to this new reference of Serrano meats.
Energy and pleasure are the two axes on which it is based 'U Snack'. It comes in a 60 gram container and is ideal as a snack. You can enjoy it at any time of the day and anywhere. At home, at work, on the road, in the fields, on the beach, etc. What are you waiting to try them? Choose the flavor that you like the most!
Cárnicas Serrano, among those preferred by Spanish consumers
The prestigious study Brand Footprint Spain, prepared by the consultant Kantar Worldpanel, has included Serrano Meat in his last ranking. The one with 50 most popular consumer brands by consumers in our country. Thus, for the second consecutive year, this company is positioned as one of the favorites of the Spanish. Your products deserve it.
The Valencian company has risen eight positions, becoming the third brand that has grown the most. All compared to last year, with an increase in contacts with the consumer of 11,7%. The study also reveals that more than 35% of Spanish households have consumed products of Serrano Meat. With more than 23 million shopping experiences throughout 2016.
Furthermore, the Serrano brand it is gaining presence in young households under 35 years of age. This across all its categories and, in particular, it is leading with its range 'One Moment and Ready'. The formula of quick and instant preparation is increasingly captivating the younger audience. In many cases, it is a fabulous solution for lunch or dinner.
