Things change. The tastes, the fashions, the interests; everything evolves. Until the way of consuming wine. When you think of this product, you can imagine a glass cup or a glass bottle, right? It is the traditional. However, that has changed. Now, more and more -especially in countries like the United Kingdom or the United States-, the canned wine it is achieving unprecedented growth. In Spain, a country with a deeply rooted culture in which wine plays an important role -It is one of the countries with the highest world wine production-, has not yet gained such popularity. And that is the goal that the canned wine Zeena: give a twist to the way of bottling wine. Do you want to know their proposal?
Why did it come in a can?
The truth is that this canned wine is nothing new. Although it did not acquire the popularity that it is gaining recently, in World War I wine was already consumed in large cans made of metal. Be that as it may, and seeing the reception, especially from the aforementioned countries, it seems that the canned wine is here to stay. And the question is: what do cans have that glass bottles don't?
The first of the advantages - and the most obvious - is that the cans they are more comfortable than bottles. During a meal in a restaurant, the bottle is fine; But what if an impromptu plan comes up and you don't have a corkscrew? In that sense, the can wins the point because it does not need any accessories to be served. Another reason is the material sustainabilityAluminum is 100% recycled, which translates to less impact on the environment. And refering to costes, canning also takes the cake: in the end, the weight is less than that of glass and is less likely to break.
The objection, at least in Spain? What to bet squarely on this new way of consuming wine would mean leaving behind a tradition centennial. Also, there is a prejudice that the fact that it comes in this new format implies that the quality is questionable. However, more and more, the Spanish wine sector is showing itself more open to letting evolution follow its path. Who knows if he will be able to settle in the country; Either way, brands like Zeena they already sell their canned wine in Spain.
Meet Zeena canned wine
The brand Zeena It is named for several reasons; and it does not matter which meaning you choose, because they all culminate in the same thing: the freedom and strength to choose- and that describes his slogan very well, "A sip of freedom", a sip of freedom. From the idea of "Freemen" of Berber culture, even the princess "Xena”, Considered a woman of tough and brave character; as is Sana -founder of the brand-. All of them make up the meaning and essence of the Zeena wine in a can.
At the moment, you can find two products at Zeena: the Red wine and white wine -the pack of four cans costs 15€ and the 24 is worth € 60; the same price for the two varieties. They will soon add a third product: a pinkish. Both are organic -Wine making is done naturally; nothing artificial- and vegans -that is, the products to refine the drink are not of animal origin, as is the case with traditional wines.
The grape used to make these wines is the grenache -white and red- from Spanish vineyards. Why that one and not another? Well, because “Grenache is a Mediterranean variety with notes of fresh fruit and floral; represents Zeena very well ”, they say from the same brand. This, together with the fact that they are dry wines, in which the amount of sugar is minimal, make them the perfect balance.
Rich, environmentally friendly, closeness and natural product. If you are curious to try the Zeena wine in a can, You can do it through its website or in physical stores in Gerona, Barcelona and Madrid. They have also spread to the hospitality industry, and you can find it in certain restaurants with delivered in Andorra, Barcelona, Bilbao, Madrid, Seville and Valencia. What are you waiting for to try that "shot of freedom"?
