This new wine marketing format continues to grow by leaps and bounds in United States y United Kingdom, something that does not happen in countries like ours. However, we can already talk about where to buy canned wine because some companies are daring with a container that generates some debate in the sector. At the moment, we know that in a place of La Mancha they have been launched to test the consumer. Will the cans achieve as much success here in Spain as in the countries where it is an authentic tree?
Unstoppable boom and flavor solution
We already told you a while ago when the figures for the wine canned they were transforming the American market. With the YOUNG At the forefront of its consumption, this disruptive packaging for a product so traditional that it has always been drunk in a glass bottle has been gaining its clientele in the country on the other side of the pond.
The latest figures offered by the consultancy Nielsen make sales in more than 183,6 million in the interannual period to July 2020. Already last year sales increased by a 68% more than two years ago. Linked to these growing numbers, it is worth mentioning that wineries are launching into the market with new brands of this type of format.
Why does it succeed? The public is happy with the alternative to glass in practically everything: quality, variety and availability. In sports stadiums, concert halls or other places where access with glass bottles is not allowed, this innovative packaging has its place. Also because one of his latest achievements has been remove metal taste thanks to the use of a BPA-free ceramic coating.
Some firms have already tried such a solution that also uses polymers inside the can. On the other hand, experts explain that winemakers should bet on wines from light and dry styles, of varieties less acidic and tannic. This way its quality is better when canning.
Detractors and supporters in Spain
Far from penetrating the Spanish market with the force with which it has done so in United States, the debate regarding this format is served. Hard to know where to buy canned wine because here in Spain it is still a rarity. The Denominations of Origin They also do not allow packaging in any container, except for exceptions.
Thus, many are not at all in favor of replacing the corked bottle with that container, since they consider that the ritual of its consumption is broken. Also the traditional symbol associated with the wine product, as well as the best materials to preserve its quality.
But on the other hand there are advocates of your canning because this helps to grow in segments not yet exploited by the wine sector. For example, that of drinks for consume anywhere, something that also allows it to compete with beers and other soft drinks. All this related to the attractiveness that it supposes for the younger audience.
Cultural issue?
Faced with these two parties who think very differently, perhaps the problem is a cultural issue For which reason still in Spain they do not want to abandon the traditional. From one of the great Spanish wineries, one of its spokesmen not long ago assured EFE that "the classicism and romanticismo»They weigh too much. In that sense, it is difficult to break with the lifelong practice of having a drink in different contexts such as a international festival or football field.
However, more and more great winemakers of the country advocate that reluctance be left behind and bet on a present format. One that doesn't have to be shoddy either, as this is a prejudice attributed to canned wine. But as we have already told, in American territory it is not only unstoppable but also has solutions to preserve the flavor.
Options for where to buy canned wine
Already entering possibilities for the Spanish consumer, the truth is that they are very scarce but they are beginning to emerge. The Cooperative Villarrobledo Winery, located in Albacete, has launched a recent line of canned white wine under the brand Holm oaks. Already in 2021 the red and even other types of low alcohol will be available. The format is 25 centiliters, the same as the first option that was born in Spain: Ah-so Rosé. Garnacha variety, it was created in Navarre to venture into the US market.
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In conclusion we can say that it is still too early to know how this trend will evolve Americana who is having a hard time settling here. Of course, something is clear: if we already know where to buy canned wine This can only be the beginning of something with a future. We will be attentive to tell you more about this disruptive packaging.
