The wine sector is reluctant to digitize. As stated in a study conducted with the aim of see the impulse of wines online. Did you know that only 5,5% of company turnover is due to online sales? We tell you more.
Are winemakers against the online wine industry?
The Spanish wine sector does not trust the digitalization. This is demonstrated by a EAE Business School report. Which has studied the path of Spanish wineries in the digital world. And it is that the 30% doesn't even offer the option of sell your wines online. While the turnover of the remaining companies that, on the contrary, if they sell it represents just 5%. Data that reflects its low level of digitization. Missing, in this way, the multiple advantages that e-commerce presents.
“We have not conducted qualitative research in this survey. Although several winery managers have expressed their concern for endangering the offline distribution if you bet on the online. Certainly a poor strategic approach in an increasingly digitized world and in which the trend aims to reduce the links between producer and final consumer in most sectors”. Explained the person in charge of carrying out the study and specialist in strategic marketing, Gloria Valles.
Not only is the sale of wine online limited, but the spanish wineries They don't bet on it either. digital marketing industry. Well, 26% of them do not bet on this strategy. Using alternatives like email and phone. Such is the rejection or fear of technologies that 76% of those surveyed have admitted that they do not use them to monitor the vineyard or the harvest. Although, many of them are aware of their need for renovation and have claimed to consider investing in Blockchain.
We agree with the words of the expert Gloria Vallès. Well, ignorance of the use and consequences of technology can be scary. However, it is a fundamental tool in the development of practically all the current industries. And you? Are you in favor of digitization?
