In the context of what natural and healthy is increasingly fashionable, especially among youth, it is something that is also reflected in the sector of drinks. Here, the smoothies they are climbing positions in the consumption with respect to the traditional soft drinks and juices, those of a lifetime. Because the mixture of several ingredients in a whole, between fruits or vegetables, draws the attention of a consumer looking for health. This change in trend is reflected in a study of The Green Revolution 2019, where the emergence of these new formats stands out. Find out more here.
Of the world fitness to the street: the case of smoothies
For a long time, Smoothies made from nutritious and healthiest foods possible was almost exclusive to athletes or people who went to gym. They resorted to this liquid format to include in the diet more protein, fiber and other important nutrients for body benefit. However, from that world fitness, little by little, those who today are known as smoothies, have taken to the streets. Because you can already find different places that have these in their menu or offer natural drinks prepared with all kinds of fruits or vegetables, two groups with great nutritional contribution. A good example of this is in the largest coffee company in the world: the American Starbucks
Well observed the taste changes in current consumers and thanks to the use of new technologies to achieve products as attractive as those smoothies, it has been possible to introduce these shakes. Apart from serving as another alternative in the offer to the client, the truth is that its demand has been increasing. This is reflected by the market intelligence agency Mintel, ensuring that the consumption of these beverages skyrocketed 120% between 2010 and 2015, especially by smoothies.
On the other hand, in the study of The Green Revolution 2019 It is confirmed that this format attracts to take between hours and on the go, for the nutritional contribution that it supposes. In the end, it is about eating healthy but crushed food, with an appetizing taste. Incorporate vitamins, minerals, proteins, probiotics, or superfoods in a variety of custom options even. In addition, other elements such as ginger, seeds or the clorofila are added to give the smoothies greater properties.
Exotic and natural flavors but "always"
From the technological innovation center AINIA They also highlight "endless opportunities in these products: digestive health, natural energy, unusual flavors, fusion of beverages, new textures ...". Of course, maintaining the delicious taste "of always", the one that each consumer likes according to their preferences, even if it includes the exotic and natural. It is the 'millennials', above all, who most want to enjoy the sensory pleasure when trying these shakes.
