They can be called or known by up to three different names, depending on the Spanish region where they are consumed. But the truth is that authentic Mercadona rosquilletas are typical of Valencia. The cradle where the popular supermarket chain was born has managed to expand these snacks salted throughout Spain, with a great response from customers. The sales figure daily makes it clear that the consumer has been captivated by this food of versioned bread with different added ingredients that give it a differential flavor. Here we reveal the secret of its success.
Typical product of Valencia
They are often recognized as sticks of bread baked goods, bread sticks or simply snacks. But in Valencian lands, since times past, these salty products have been called rosquilletas. Children, in a traditional way, consumed them in lunches or snacks next to a juice. And even better if it was from orange, the quintessential fruit of the Mediterranean region.
The fact is that Mercadona rosquilletas neither are they round (like their cousins donuts) nor could it be said that they are already something exclusive to the Valencian Community. Behind the <strong>success</strong> From its sale throughout Spain, Valencian own food has become popular nationwide. The brand that makes it to the chain is Totaler Antitin, whose factories are in Carlet (Valencia). There are other producers but this is your supplier.
This is why they like Mercadona rosquilletas
They are made by hand, so they are craft to some extent, but they are still in the group of foods ultra-processed. Its common ingredients are wheat flour (with gluten, therefore), high oleic sunflower oil, yeast and salt. Then, depending on the type of variety that is between these Mercadona rosquilletasThey can contain pipes, peanuts, cereals, cheese and even chocolate.
They are available as integrals and also classic, al oven of firewood. The latter can only be found in the establishments of the Valencian Community. However, the rest of the clients in the national territory seem to care little because they are destroying stocks. As recently reported by Mercadona, it sells 65.000 daily packages of said snacks. And the flavor that triumphs the most, by far, is that of pipes sunflower, followed by cheese.
It may come as no surprise that consumers decide innovate and taste new foods like these baked specialty breads They offer interesting experiences on the palate. For snacks, appetizers, snacks, etc. It is clear that, with this type of example, the growing consumption of ultra-processed that fall in love with their flavor.
Latest news incorporated
And since the end of July 2020, the Valencian chain expanded its catalog of this type of savory products with a novelty. One that, in addition, is in the most modern line by containing two very fashionable foods. We talk about the Mixbeans Edamame & Soy (Hacendado), which are made with soybeans, both white, green and black. Somewhat healthier yes, but not much either.
In conclusion, with these snacks salty so successful, Mercadona rosquilletas they have captivated the Spanish public. The commitment to "nationalize" a typical Valencian product is turning out very well to Juan Roig. What do you think of these sticks? What are your favorites?
