Home News Pokemon Bread: The Korean Jungle

Pokemon Bread: The Korean Jungle

Resurrect the pokemon bread after two decades! Young Koreans have gone crazy to be able to buy a food that had been off the shelves for twenty years. How is it similar to the case of Nestlé Jungle? Are manufacturers prepared to meet the demand? Let's see it!

Pokémon bread sweeps sales

The madness experienced in Spain with the Nestle Jungly has taken place again. However, with another product and in another place. This is the case of the Pokémon bread in South Korea, withdrawn from the market ago Two decades. Thus, the supermarkets had already sold 3,5 million units for the tenth day of March. Just two weeks, since she has returned this month, have been enough for the nostalgic to take to the streets to recover that memory of her childhood.

Pokémon bread has its origin in Japan but arrived in Korea in 1999. However, the party was short-lived when production stopped at the beginning of this century. It was intended for children and its colorful packaging contained images of some of the most popular Pokémon. That is why its return to the market has surprised so many young people who did not understand, as children, its abrupt disappearance. Today you can buy them for 1.500 won, more or less 1,12 euros.

pokemon bread
Each Pokémon bread wrapper contains a sticker of a character from the series inside: Source @rmnews on Twitter

At full throttle

On the other hand, from the supply side it is not easy at all. Although their manufacturers earn a lot of income, they are unable to keep up with the production rate that buyers impose on them. In this way, SPV Samlip, the company that makes them, tries to increase production by manufacturing around the clock. They have even recommended retailers limit sales to two packs per customer per day.

In short, this product has aroused a euphoria that reminds us of when the Nestlé Jungly tablets were sold out after their return. In this case, different famous Koreans like RM, singer of BTS, and Kai, singer of EXO, they have also run for theirs. The influencers Spanish like Ibai Plains They came to get them also at the time. What do you think will be the new star risen product?

 

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