Magnum takes advantage of the rise of veganism to launch its plant-based ice creams on the market. What flavors are they? What ingredients should they have so that the difference is not noticeable? Keep reading and discover all the keys.
Magnum in the vegan January
Do you know what the word means Vegan? It is an initiative launched by a non-profit organization with the same name. It consists of spending the entire month of January without consuming food of animal origin. He has broken records by joining half a million people to the edition of 2021. However, it is not an easy diet to follow. A quarter of the participants started with serious doubts about whether they would last more than two weeks.
Veganuary reached this conclusion in a study carried out in United Kingdom. That is why Magnum has joined the challenge to make their lives a little easier. More specifically, it has done so by launching the mini edition of several vegan ice creams. Among them there are two of the most popular: Magnum Vegan Classic y Magnum Vegan Almond.
premium ingredients
All the same as the full size version, each mini-magnum It is covered in dairy-free chocolate. In addition the cocoa used in the butter comes from West Africa and is certified by the Rainforest Alliance. It should be noted that it lacks palm oil. Now, how do you replace milk? Well, with pea protein flavored with Madagascar vanilla. The result is a creamy dairy-free product.
We must also refer to the new creations of the brand. It expands its range with the arrival on the market of Vegan Hazelnut Crunch. It offers a velvety swirl of ice cream flavored with hazelnut and caramel. These are encased in a pleasing plant-based crunchy chocolate layer with crunchy bits of hazelnuts.
Julien Barraux is the.Vice President of Magnum has seen the occasion with New Year's resolutions. He knows that it is a time of the year in which many people intend to adopt habits. Many of these are sustainable and healthy. “Our naturally derived, plant-based Vegan Minis allow consumers to enjoy more often, in an eco-friendly way, with a pleasure 100% magnum”. What do you think of the strategy? Magnum? Would it help you when choosing veganism?
