McDonald's surprises again with its new campaign. The reason? Well, the American chain has decided to offer in its establishments in the United States the Happy Meal for adults. a small prize for the most nostalgic his childhood.
McDonald's Happy Meal
McDonald's has launched this new campaign in the United States as a nod to its most loyal customers. And it is that the fast food chain brings out different proposals from time to time in order to continue to retain customers. This new Happy Meal for adults, the food does not change, only the packaging varies, which has been designed by fashion brand Cactus Plant Flea Market. Of course, it also brings a small toy as a gift.
As we have already noted, there is no no variation as for the menu. The only thing that is intended is that the older ones continue to enjoy their favorite food. To make the offer more tempting, any customer may enter a raffle through app of the company, with which you can earn merchandising designed by the fashion brand in charge of the campaign.
A striking campaign
The campaign of Happy Meal for adults is not one of the company's flashiest offerings. And it is that two years ago, McDonald's launched its special vegetarian menu for children in the United Kingdom. In this way, the chain decided to go a step further in the implantation of vegetable dishes in your letter. And it is that new eating habits are increasingly present in this type of establishment.
The vegetable offer for children consists of a wrap whose mass It is made with pea flour. This kind of bread is filled with a preparation of rice, tomato, peppers and lettuce. Despite the fact that the franchise indicates that it is a vegan product, the truth is that it may contain traces of dairy. This forces us to consider it a vegetarian product. Unlike the adult menu, this He also brings his gift.
Happy Meal: a menu with history
The menu Happy Meal It has been serving the smallest of the house for 45 years. Yolanda Fernández, manager of one of the franchise establishments in Guatemala realized something that had gone unnoticed. When the children came to the restaurant they did not finish all their portionbecause it was very big. Because of this, she decided to introduce a children's menu on the menu.
This idea reached the ears of those responsible for McDonald's. That is why they began to consider the apply it in all your establishments. No sooner said than done. In 1977 he commissioned the design of this promotion to Bob Bernstein, a prestigious American publicist. It didn't take long to find the key. The result was to serve the food in an individual box, eye-catching design, to distinguish it from the adult menu.
McDonald's secret menus
McDonald's is not a new company when it comes to special menus. A few years ago, it launched its Create your taste. This option allows create your own plate and combine whatever ingredients the chain makes available to you. Through touch screens, customers can assemble their hamburger following your preferences: put twice as many slices of cheese, remove the gherkin, etc.
This new service has unleashed madness of many of the clients, who have pushed their choices to the limit. It is the case of a youtuber, who decided to create his burger with the maximum possible of all the ingredients available on the screen. Of course, the surprise came at the end, since she had to pay €820 by your choice. Besides, needed the help of several employees to bring your order to the table.
And it is that McDonald's surprises us every time it decides to launch a new campaign. He Happy Meal for adults is a good proof of this. the american chain keep working in different promotions with which to continue to retain its extensive list of customers. A formula that has always turned out to be a success. What will be next?
