Starting from scratch with a new product is always difficult and even more so if there are somewhat similar products on the market. Although if the bet is successful, as it was in the case that we are going to talk about today, it is worth taking the risk and also the many hours invested. Is currently drink compete with nothing more and nothing less than with the big brands Coca Cola and Pepsi. Still do not know Fritz kola?
What is Fritz Kola?
This drink is a product alemán created by two young students named Mirco Wiegert and Lorenz Hampl. Su soda It has a different taste from other soft drinks, and although it has similarities to Coca Cola and Pepsi, it differs mainly in that it has less sugar, it has lemon juice added and, the key touch is that it has much more caffeine.
It has a modern and youthful image, it is a high quality product made with natural and organic ingredients and it is also suitable for vegans. Likewise, its philosophy is closely linked to the care of nature and sustainability, using 100% recyclable glass containers. Likewise, all Fritz kola are gluten and allergen free.
Today, their product is sold in bars and shops across Europe. After Germany, the main markets are the Netherlands, Poland, Belgium and Austria. In Spain you can get it easily through Sibbaris, the exclusive importer of Fritz kola for our country and Andorra. Since it is a Spanish company specialized in the development, sale and distribution of Gourmet products both in the Spanish and international markets. It was founded in 2012 by a group of professionals with more than 20 years of experience in the distribution sector.
The story behind this tasty drink
At the age of 28, Mirco Wiegert and Lorenz Hampl hit the market to try to create a unique carbonated drink. Without having much idea, they began to investigate through the Internet, although they did not get great answers. For that reason, and without giving up, they went to a second plan that consisted of calling breweries from all over Germany so that someone could help them create and bottle their product.
Eventually, they found a small brewery in the west of the country that helped bring their idea to life. On 2003 Mirco and Lorenz had their first 170 boxes of Fritz Kola with about 4.080 bottles ready to be sold.
His soda began to be sold in independent bars, Despite the difficulty that this entailed, since Coca Cola and Pepsi already existed, since most bars were not interested in selling it. From being two people they have gone on to collaborate today in this project some 281, an unthinkable madness for these two young people who were starting in a new sector for them.
Also, the company Fritz kola subcontracts production to five bottling plants. And in addition to his regular soda, he sells a sugar-free version and a variety of fruit drinks. Since 2016, it is Mirco who has been in charge of the Hamburg-based business, as Lorenz decided to leave that year to develop other plans. In this new setting, Mirco owns two-thirds of the shares and the other third is in the hands of various investors.
Fritz Kola's design
In addition to its incredible flavor, what may draw your attention about this soft drink is its original design. Since the fritz kola logo is nothing more and nothing less than the portrait of its creators in black and white, the easiest and cheapest option for two young people who were starting in the world of soft drinks.
For only € 18,95, in Sibbaris, you can get 12 bottles of 33cl of orange, lemon, without sugar or the 100% original. Or if you want to experiment with something even more innovative, we recommend that you take a chance with the mischmasch, which has cola, orange and lemon; or with the Fritz limo, with apple, elderberry and cherry. What are you waiting for to know and try the surprising and tasty soft drinks of Fritz kola?
