When we think The cow that laughs moments of our childhood, afternoons in the park, breaks at school. That is to say, who has not ever eaten their cheeses as a child? Well, or as an adult, there is no age to enjoy them. In addition to evoking happy memories, it is a clear example of constant evolution and adaptation over time. Makes 100 years who was born in the French alps and he celebrates his anniversary the way he does best: laughing and sharing his success with those who have supported his philosophy in this centennial of history. Let's get to know more about this famous brand.
Jules Bel's dream
Surely this name does not sound like anything to you, but it is the person who built from scratch The cow that laughs. Although the company as such was founded in 1921, the history of Jules bel goes back a few years. In 1865, the French made the decision to dedicate himself to the cheese sector, opening a company of Gruyere cheese in Orgelet - as we have said before, in the French Alps. What better place for your task than a place so renowned for its dairy products and derivatives?
That's when it is born Bel Group. However, it is not until after the First World War that León Bel - Jules' son - decides to continue with his father's legacy and fulfill his dream. With the help of the Grafs -a Swiss family that was dedicated to importing cheese-, Leon founds The Laughing Cow. And the truth is that it was a whole revolution at the time because it was the first time that the cheese in individual portions, which made them easier to keep and carry.
Not long after, in 1923, the French decided to give the image of the company. The one in charge of creating a new logo It was the illustrator Benjamin Rabier, so that later the printer Vercasson would give it that characteristic red color. It is true that over the years the illustration has adapted to the new times until you reach the current one that we all know and recognize.
The company, acquired an unprecedented success. It spread throughout the world to such an extent that today there are 15 plants producing their cheeses on four continents. They are sold, approximately, 10 million of portions in 136 different countries. This places them as the fourth largest cheese power in the world.
The Laughing Cow products
The cheese of The cow that laughs It is made up of a mixture of cream, milk and fresh and aged cheeses -more specifically, comté cheese-, which is pasteurized to slow down the ripening process. Either way, it has a variety de products for every taste. Do you want to know them?
For starters, obviously, they have the mythical cheeses in portions. You can find them in four different varieties: light with blue cheese, light semi-cured flavor, light and natural. On the other hand, there are cubes, which are available in three different packs: mushroom, blue cheese and onion; tomato, green pepper and ham; and finally, natural. They also have the cheese in slices -or Tranchettes- and that you can choose light or natural.
But if there is something that characterizes this brand, it is its adaptability. That is why one of its star products is the sticks. Peasant flavor, natural or semi-cured, you have a choice to enjoy some delicious bread sticks to spread on its classic melted cheese.
Laughter as a philosophy of life
On its 100th anniversary, the company once again collaborates with the Theodora Foundation, which in turn does it with Doctors Smiles, to bring laughter to thousands of children who are hospitalized throughout the country. “With our campaign we demonstrate the strong brand purpose and commitment to society”, Explained Lara Borrajo, Bel's marketing director, for ARAL magazine. The cow that laughs He has always opted for laughter as the best reaction to unforeseen events and obstacles. "Laughing is our superpower, it makes us stronger and allows us to see the world in a different way," they add from the firm.
Without a doubt, it is something that they have shown over time. Thus, under the motto "choose to laugh", The cow that laughs celebrates 100 years of an admirable history and with its classic products that invite you to continue laughing for many more years. What are your favorites?
