The more Asian Spaniards eat, the more salmon consumption skyrockets
We Spaniards love to try new things, and Asian cuisine has become fashionable, because in addition to being exotic, it is delicious. dishes like that poke, the sushi or the sashimi have triggered the demand for salmon in Spain. In fact, last year, salmon surpassed for the first time in Mercamadrid history the sales of the now number one: hake, according to the Norwegian Seafood Council.
A new survey conducted by Ipsos reaffirms that, indeed, the consumption of salmon continues with its "meteoric rise". The data says that a 78% of surveyed consumers have eaten salmon in the past six months. 83% if we talk about Spaniards who are between 35 and 65 years old. 53% had sushi with salmon; 28% opted for sashimi with salmon and, the same percentage, opted for poke with salmon. This preference for salmon over other fish species is explained by 13% of those surveyed, who eat poke with a different fish.
Where is most salmon consumed in Spain?
By region, the greatest consumption of salmon is concentrated in the area of Madrid and the center (80%), East (78%), South and the Canary Islands (77%) and Northwest and Northeast (73%).. Sushi with salmon as an ingredient is the preferred modality: 60% in Madrid; 56% in the East area; 48% in the South and the Canary Islands; 47% in the Northwest and Northeast. Meanwhile, poke with salmon continues to grow until reaching percentages of 25% in the northwest and northeast regions; 29% in Madrid and downtown; 29% in the eastern zone and 26% in Andalusia and the Canary Islands.
On the other hand, household consumption gains prominence year after year. The latest Ipsos survey shows that 74% of consumers have tried to make salmon at home in the last six months; 22% poké with salmon and 31% sashimi or sushi with salmon, so that this fish prevails by a landslide over other types of fish as a star ingredient.
By geographical area, the people who eat the most salmon at home come from Catalonia and Aragon (79%), Madrid and surroundings (74%), north-centre (75%), northwest (73%), Andalusia (71%) and Levante (76%).
Norwegian Salmon is the most liked in the national market
Norwegian salmon stands out for its flavor, nutritional properties and guarantee of food safety, traceability and sustainability. It is one of the foods best valued by the Spanish, Eight out of 10 Spaniards eat salmon at home at least once a month, while 31% eat it in restaurants. Between the benefits that consumers in our country associate Norwegian salmon, 90% believe that it is healthy; 85% consider it "tasty" and 83% value that "it is quick and easy to prepare".
