Gastronomy is one of the great identity stamps of Spanish culture. Iberian products are recognized throughout the planet. Without a doubt, they stand out for their immense quality and for that unmistakable flavor capable of delighting the world's most critical delicacies. To value all this and enhance each of its qualities, on June 30 the first Gastronomic Diplomacy Guide. This event took place at the Casino de Madrid and numerous world-renowned chefs wanted to be present. You want to know what is this guide and what is it going to help?
Purpose of the Gastronomic Diplomacy Guide
This project is an initiative of the Secretary of State of Global Spain. And, the main objective of this guide is put in value Spanish gastronomy. Which, after all, is one of the best assets in creating the national image and reputation abroad. And it is that, during the last decades, Spanish kitchens have experienced a boom in culinary talent spectacular. Positioning the national stoves at the top. Although the main objective is the one mentioned above, the Gastronomic Diplomacy Guide wants to highlight other aspects.
This is so because the Mediterranean Diet it has noteworthy potential. In fact, it is Intangible Cultural Heritage of Humanity. In addition, both the foods that compose it and their producers could be considered as the main actors of Spanish gastronomy. Last but not least, this text assumes that the world of kitchens is also economy. Therefore, it is an asset that strengthens the tourism sector, so it is mandatory to consider it as a priority.
The future of the Guide to Gastronomic Diplomacy
In addition to the positive objectives pursued by this new project, the Guide proposes new lines of action with a view to the future. In this way, they will make gastronomy a true instrument of public diplomacy. For this reason, the reinforcement of employment in this sector is proposed in the ordinary activity of the Representations of Spain abroad. As well as his visibility in cultural events and acts. Take advantage of certain practices recognized as Intangible Cultural Heritage of Humanity as elements image and reputation is another of the key points.
Along with this, the Gastronomic Diplomacy Guide offers identify to professionals likely to be prescribers of gastronomy. And it is that, the actions that you want to tackle are almost innumerable. Together with all of the above, it is intended to collaborate more closely with Spanish restaurants and chefs abroad. In addition to the elaboration of a gastronomic calendar for the coordination of communication campaigns.
Most important points
In summary, what the Gastronomic Diplomacy Guide es potentiate this important sector. Without a doubt, Spain is one of the largest gastronomic powers of the world. Chef Pepe Rodríguez, who served as master of ceremonies during the presentation, made the intentions of this project clear. He, along with the rest of the professional chefs who were present, want gastronomy to be considered as part of the Spanish diplomacy.
All the institutions that have wanted to be part of this process have highlighted the importance of promote the kitchen Spanish. They have even taken care of verify and display this great project that has just started. Although, there is still a long way to go, both chefs and leaders believe that it will be cash y effective. You have been able to verify that gastronomy is part of the national culture and, now, of diplomacy. Without forgetting that it is considered the ambassador of Spain around the world.
📽️ The chefs @Pepe_elbohio, @PacoRoncero, @castro_maca y @House_Gerardo, together with the President of the @RAGinforma, Lourdes Plana, explain the weight and international projection of the #gastronomy Spanish within the framework of the presentation of our Guide to #Gastronomic Diplomacy. pic.twitter.com/e4bW7sgAqW
- Exteriors (@MAECgob) July 1, 2021
It should be noted that this roadmap will be updated every year to see what has been achieved. All this will serve to coordinate efforts and synergies in the projection of the national gastronomy. And, furthermore, thanks to this Guide, Spain joins a long list of countries, including Japan or France. Which already have a similar strategy.
Do you agree with the objectives you intend to achieve the Guide to Gastronomic Diplomacy? Gastronomy is undoubtedly one of the most important points in the national economy. So all efforts they are necessary to reach the goal. Which, in conclusion, is to ensure that Spanish cuisine is considered with the importance it really has.
