La Nutella It is one of the most delicious sweet products in our country. On toast, on sandwiches, accompanying fruit, any shape is perfect to enjoy it. However, the brand is not satisfied with its success and wants to go even further. For this reason, it has ventured to launch the Spanish market Nutella Biscuits, some cookies with a creamy Nutella heart. Do you want to know more about them? Delight your palate!
Nutella Biscuits finally arrive in our country
How many times have you spread Nutella on a cookie to make it even tastier? Surely your answer is many. For this reason, the company, aware of this, has decided to wrap the heart of Nutella in a cookie as delicious as those baked at home, giving you everything you like in a single recipe.
The brand's new cookies are made up of a 55% cookie crisp made with wheat flour and brown sugar and for a 45% Nutella filling. Likewise, they are presented in a 304 gram bag that includes no more and no less than 22 cookies and a zip closure.
Your success in other countries
Although Nutella Biscuits are landing in our country now, in other nations like France or Italy its success is almost imstand-up. In the case of Italy Its launch was so extreme that the points of sale that distributed this product came to recommend a maximum purchase units to minimize stock outs. In addition, large lines were formed in supermarkets to buy it and there were even Internet sales at a price ten times higher.
After this event the Ferrero group, manufacturer of internationally known brands Children o Tic Tac, decided to create a second production line after the initial investment of 120 million euros in the balvano plant to introduce a line entirely dedicated to the production of this product. This triumph has resulted in more than one billion units sold of Nutella Biscuits and over 139 million euros raised after a year of the product launch on the Italian market.
Also, in France, where he arrived a year later, Nutella Biscuits was positioned as number one in terms of turnover, penetration and buyback rate, as well as being named the best launch in the food sector by the consulting firm Nielsen. It also won other awards such as the “Best Innovation at the Retail Executive Forum” and the “LSA Innovation Awards”.
B-ready, his penultimate release
Although it seems incredible, it was six years ago when Nutella launched b-ready, a product that today is still consumed daily by thousands of people. And, in case you still don't know him, we tell you that b-ready it's a mini baguette, filled with Nutella and designed to dip in milk during breakfast or take it outside the home at mid-morning.
It is a cookie of the most crunchy, without colorants or preservatives. In addition fIt was the protagonist of Ferrero's leap to success with the brand's cookies, yes, they have nothing to do with the new ones Nutella Biscuits.
At last the official nutella cookies And if like us you are a big fan of the brand, you will not be able to resist trying them. Distribution in Spain will take place in several phases: during the first, Ferrero Ibérica will distribute the snack Nutella Biscuits in the chains Ahorramas, Consum, Grupo Hermanos Martín, and will gradually expand to more points of sale. Due to its format, it could also be marketed in the automatic distribution, especially in segments in which vending They allow you to introduce alternative formats to the classic vending machines.
For now you can get them in Amazon for an incredible price, although remember that it is not a product whose daily consumption is recommended, since it also contains high amounts of fat, sugar and salt. What are you waiting for to acquire them and tell us about the experience? Do you think these new cookies are going to have the same success in our country as they have in Italy and France? We think so.
