the beer brand Corona It has become number one on the list for another year beer 50 2022 from Brand Finance. A list in which three Spaniards appear. How is this ranking of the most valuable beers in the world? We tell you everything.
Crown reigns on high
the mexican company Corona is for the fourth consecutive year the most valuable beer brand in the world. This is what the data in the report shows beer 50 2022 from Brand Finance, an independent consultancy expert in strategy and valuation of trademarks. Despite the adversities caused by the COVID pandemic and the closure of establishments, the company increased its profits by 22%.
According to the latest study, the brand value is around six billion euros, taking its main competitor, Heineken very close, with just over five billion. And that the Dutch company increased its profit by 24%. It is curious how the report indicates that many of the habitual consumers of Corona they refused to continue buying said beer due to the similarity of its name with the Coronavirus.
A company with a long history
Corona is a world-renowned brewery created in Mexico by the Spanish Braulio Iriarte. Although it has not lost its Latin American roots, it currently belongs to the Belgian group AB Inbev. It emerged in 1926 and despite the fact that its beginnings were difficult, little by little he knew how to make a hole for himself, especially thanks to its easily recognizable logo and bottle. 1935 was the year of its absolute takeoff, thanks to a powerful advertising strategy.
This strategy continued in the following decades, always very present in social changes and economic problems that Mexico suffered, especially in terms of infrastructure. In 1964 he presented the Corona Hogar variety, a beer expressly created for humble homes. Then would come its opening to the international market and its first sports team sponsorships. It is currently distributed in 170 countries on five continents.
The most valuable is not the strongest
Although the beer Corona it is the most valuable according to the Brand Finance ranking, it is not the strongest in the market. This honor is held by brahma brewery, with a score of 93 out of 100 in the BSI Brand Strength Report. The Brazilian brand, also belonging to the AB Inbev group, is a established brand in the alcoholic beverages market for decades.
Founded in 1880, its wide variety of beers It has been very well received in the world market. Its traditional beer stands out for its creamy malt texture and its fruity touches. As if that were not enough, the Rio de Janeiro brand wants to continue strengthening its ties with the country where it was born. Among these measures, the agreement signed with the Wessel meat brand stands out to promote pairing of this barley juice and the traditional barbecues.
Cruzcampo: the Spanish that rises the most
The Sevillian brewery Cruzcampo is the only Spanish brand that increases its value in the Brand Finance ranking. Despite this rise, Estrella Damm continues to lead to the companies of our country in the list that leads Corona. Although its rise increased by 3% compared to the previous year, Seville beer is the one that has recovered the worst from the pandemic, since it registers losses up to 11% since the onset of the disease.
Despite the positive data from Spanish brands, our beer market loses steam. And it is that the different economic and social crises have caused a very strong impact on the world, including our country. Even so, the United States is, with eleven brands, the most valuable territory in the ranking, ahead of the Netherlands. In ninth position is Spain, contributing one thousand eight hundred million euros.
Beer ranks as one of the alcoholic beverages consumer favorites, in Spain and the rest of the world. And it is that barley juice, with its different varieties, is a rich product, full of nuances and with multiple benefits. And you, do you agree with the data that places Corona among the favourites?
