The Spanish association that promotes higher consumption of this vegetable, + Broccoli, has replaced the former president Luis Jiménez by Toñi Legs Millán. Thus, the new president she became the first woman to lead the entity since it was created in 2010. During these years, up to five different leaders have succeeded each other in that position. Now, start with her a new stage (2019-2021) where the group will seek to increase internationalization of the product. After gaining prominence in Spain, the objective is to transfer it to the whole world.
All about this vegetable in + Broccoli
This change that is coming now is the beginning of another straight after achieving that this vegetable has become a significant product in the Region of Murcia. Toñi Legs is the director of Marketing of Campo de Lorca and since 2011 it is also linked to the fruit and vegetable sector. She is a member of Proexport, plus + Broccoli, where he participated in the great campaign promoted to increase consumption, talking about its properties and benefits. Under the hastag #meunoalverde, the promotion plan reached almost three million people.
In addition, during this last year, thanks to other communication actions carried out by + Broccoli, more than 27 million users knew the advantages of eating broccoli. In large stores and markets, advertising on social networks and even with the help of influential people, they achieved significant success. Always to disclose everything about a vegetable that is produced mainly in Spain. Our country is a leader in its cultivation, but now the challenge is greater.
"We want to achieve the internationalization of the #meunoalverde movement in the coming years," he recalled. Legs to the media, after being elected president. The event held in Lorca (Murcia) It has also served to give some interesting facts about this vegetable. «We are close to two kilograms per inhabitant per year in consumption of broccoli«, He elucidated. Meanwhile, they continue with their mission at the points of sale, participating in fairs and reaching everyone through the Internet.
The motto of the association is "broccoli, a healthy pleasure" and on the website masbroccoli you can find practically everything about the product. Recipes, tips, curiosities...
