Bwalk al fresco is the drink that pretends dethrone the gin tonic. This has been designed to drink in a large glass, with ice, tonic and without haste. The Virgili brothers they sell it as a way to share joy y good vibes. Let's see who they are and why they dare to challenge the almighty spirit so popular of which there are infinite brands or varieties. This summer start innovating by drinking this new soda!
A winery older than Coca-Cola
Family Penedes is known for creating the brand incubator known as Virgili Bros.. Alex, Albert y Jordi they have launched several interesting concepts in their umbrella. To give a few examples: vermouth «The Bandarra«, the sangria "La Sueca" or the wines "The Xitxarel.lo" y "The Cabronet".
These entrepreneurs set out to bottle their own brand of vermouth en 2014. They were launched after more than 20 years bottling in bulk to small neighborhood wineries. They boast that their winery Berger House is older than the Coca-Cola. Works from 1878. In it they manufacture Bandarra.
They define it as a tribute to Golden Age of the vermouth, 50 years. That is why they impregnate it with the nostalgia of when bars painted the tapas they offered to attract passersby. Their brands are made in the winery of J.B. Berger and sells them Democratic Wines from 2016. A joint project with Vintage. Sold 2'4 million euros in 2019. The previous year sales were 2'5. En 2019 sold a 45% more than 2017.
Half of what they sold came from exports. This trio of wine entrepreneurs compares the situation before and postCovid. They notice the stop in the hostelry but they experience an increase in sales online. Despite this, sales recovered little by little with the reopening of the bars.
La pride of this drink is palpable in a good part of its website. They ensure that it is delivered to tap in the best 'vermouth bars'. They add that if we find something better it is because we have drunk too much. His claim about unseating the gin tonic It is the most popular. Sound hasty? What do you think?
Bandarra al fresco, with orange and two olives
Name "fresh" alludes to the custom of the peoples of meet in the street sitting in a chair. That is why the philosophy of fresh bandana it is based on joking and wanting to have fun. This is why the company offers the services in a van. You can hire her to come to your event's audience and serve drinks to guests. They also offer a fountain and a table.
It is a drink mainly sweet, although it takes a touch bitter by pomelo. The web recommends its consumption with ice and a slice of orange. It can be purchased from 12'95 euros the liter in glass bottle. Its other format is the small of 30 centiliters. This second is mainly used for promotions.
Two wines from its cellar are the first material to make this drink: White Garnachas y sharel it. They are macerated with more than 40 herbal and botanical extracts. These include vanilla, cloves, and absinthe. They sweeten it with nectar from must and they balance it in a deposit for two months until the final result is achieved.
How and when to drink it?
The ideal time to taste the fresh bandana is in the appetizer with friends. One of those moments when you don't look at the time. Just as the moments of fun and fun mark their identity, although the freshness does too. Ice allows it to be nice for the summer. Its creators emphasize that it is incredibly refreshing.
Compare it with the gin tonic it is an act of risk. Both are very different, despite the fact that the two drinks are lowered with tonic, the percentage of alcohol it is completely different. The one with the gin alone 40 degrees, while that of vermouth moves between 15 y 23 degrees.
According to the brothers, this is not even a vermouth nor of a gin tonic. However, it is fresher (worth the redundancy) and more fruity. On the other hand, drinking it with tonic extends its enjoyment, since it does not rise so fast. For this reason, it invites you to stay longer enjoying it.
Nor is it that they have an easy time putting aside gin tonic if they really mean it. Despite their efforts, it will be difficult for them to change well-established customs. They will need a very aggressive marketing and perhaps the influence of influencers on your campaigns. Who knows? These are just hypotheses. That does not mean that, despite his wild claims, the tribute to the celebration of this bicentennial winery has merit. Do you dare to try fresh bandana?
