The new VITA vodka Citric spirit, designed by industrial engineer Victor Ruiz, was born with the aim of offering a more natural drink. One that can be mixed with water, sparkling and maintain a good flavor. So that unnecessary calories and sugars are avoided.
VITA and the birth of this vodka
This project has also been launched by Fadrique Balmaseda, investing partner of RESUME and friend of Víctor Ruiz They both realized that their local acquaintances mixed the vodka, your favorite drink, with soda. This to balance the level of hydration. The problem, however, was that the taste was actually unpleasant.
According to Ruiz, the idea came up one afternoon walking through the center of London.
"Fadrique and I began to wonder why no natural spirits had hit the market. Designed to mix with water, avoid sugars, additives and balance the dehydration produced by alcohol "
For them, “the most important thing” was that its taste “fell in love”. “At that moment we realized the opportunity that the market offered us. As well as the ambitious challenge that lay ahead: we wanted to redefine our drinking habits for a few healthier and more balanced", Explain Ruiz.
“We dreamed of creating a natural, premium, low calorie vodka. Also that it kept its aroma and flavor when mixed with water "
A triple distillation vodka without losing its flavor
After several years of research it has become a reality. In collaboration with a major Spanish family distillery located near the Mediterranean, both partners developed a formula. This has resulted in a new segment of vodka premium.
This drink has an extraordinary purity thanks to its triple distillation. From alcohol from cereals and extracts. Based on natural citrus fruits selected from different parts of the world. The goal was for the vodka could mix with water and keep its flavor intact. Thus reducing the number of calories by more than 40 percent compared to a conventional drink.
"It's funny, organic and natural foods are products that have experienced a brutal growth in recent years. However, it seems that this trend had not reached the spirits segment "
"RESUME it is the expression of our passion for life. We belong to a generation that wants to enjoy without giving up maintaining a healthy life style. It is our commitment to people and to the the environment. It is a project that symbolizes our illusion to redefine the present to improve the future ”adds this young entrepreneur.
