The social network most used by young people innovates in a sector foreign to its original one. That's how it is, TikTok has decided to start his path in the hotel industry, with the creation of his new line TikTok Kitchen. The idea will become a reality at the beginning of next year, 2022. To do this, they will start with 300 locations plus online orders. With the aim of reaching more than a thousand establishments. Do you want to know more details about these new restaurants? We tell you here.
From TikTok to your table
does it happen to you that you enter TikTokBut you don't know when you'll be out? Can you spend hours and hours watching videos on this platform? If your answer is yes, surely you have seen people recommending restaurants and meals. Even recreating recipes and sharing them. The directors of this social network are aware of that. For this reason, TikTok is preparing to launch a new service. Restaurants! This platform will mark a milestone in social networks.
In these restaurants, online or face-to-face, you can taste the viral tiktok recipes. In such a way that you can go to an establishment that serves you the same dish that you have "liked". The initial menu will include the most popular dishes. Some of them would be: pasta chips or corn ribs. Just as the baked feta pasta, a dish that was the most searched for in 2021, as reported by Google.
@d_shaba I can eat this everyday bye ✨ #fetapasta
Every three months the local menu will be modified. Thus changing for other new recipes that have gained popularity in that period of time. What is yet to be known is whether these restaurants will have a permanent dish on this menu. Besides, TikTok has confirmed to TechCrunch that creators will receive credits for the dishes they use. In such a way that they appear prominently throughout the association.
how did they get it?
For the opening of this new facet of TikTok has been enlisted with the help of Virtual Dinning Concepts. Which, previously, has worked with other celebrities in the search for their virtual restaurant concepts. These collaborations were successful. We highlight, for example, the youtuber MrBeast and his brand Mr. Beast Burger. This managed, in just three months, to sell a Millón of hamburgers and in 1.500 locations.
The co-founder of Virtual Dining Concepts, Robert Earl expects similar results with TikTok Kitchen. Name of the new business line of the social network. The first proposed intention is to bring this chain to 300 locations initially. Expanding this network throughout the year and end 2022 with more than a thousand. In addition, TikTok Kitchen will operate with several American restaurant chains such as: Buca di Beppo and Bertucci's. While home deliveries will be handled by Grubhub, owned by Just eat takeaway.
“The income from the sales of TikTok Kitchen will go to both support creators that inspired the menu item how to animate and help other creators to express themselves on the platform” reported the TikTok spokesperson
short term business
TikTok, Likewise, he has clarified that it is not a long-term business. but yesand it's a campaign to bring TikTok food to fans. Without marking the incursion of the social network in the restaurant business. So probably the company sees it as a marketing effort. In any case, the platform has not detailed the duration of this nor has it provided more details. Necessary details about the order process, such as how the dishes will be selected.
The appearance of this new aspect of TikTok It has its good side and its bad side. The correct? That many people will be able to taste the dishes that they have seen so many times on the social network. The bad? that for the moment Only users who live in the United States will be able to do it. From this website we ask you to bring this possibility to more parts of the world. It will always be a voluntary option, which means that its implementation in Spain it's not going to take up anyone's space. Would you dare to place an order at TikTok Kitchen?
