On several occasions we have already talked about social awareness about the food and products that we acquire and consume. When choosing what to buy looks no longer matter, the packaging or its advertising, but that people are diverting their attention to its origin. That is, to have a sustainable production chain. This being a trend that is here to stay. You do not believe it? We tell you.
Towards a 100% sustainable production
Gone are the times when the price It was the most important thing when choosing the products we purchased. This has been communicated by a report from the company specializing in the marketing of fruit and vegetables, The Union. This ensures that concern for a healthy eating is has increased exponentially. It also highlights that this trend is accompanied by the search for brands that work with a chain of sustainable production.
Well, not only is the quality of the food that we put in our mouths worrying, but we are also affected by the damage that its preparation does to the environment. Movements have even emerged in favor of this cause. An example of this is the zero waste movement. An activity that consists of reducing the waste of food potentially edible to zero.
In addition, La Unión is working on a new idea of R+D+i Biovege. Under the name WeCarePack have launched a brand of bioplastics that biodegrades like Industrial Compost. In this way they manage to maintain the quality and freshness of food while advocating for a sustainable planet.
It is certainly a new trend that benefits us all. Well, it is about looking for the well-being of the planet as well as for one's own. So much so that WeCarePack has won the award Accelerate Innovation and Entrepreneurship en Fruit Attraction. Thanks to innovation in search of sustainable production and distribution. And you? What do you pay attention to when making your purchase?
