The Steppe shortbread, Plus Mantecados, stop being a thing only of the Christmas. The Muslim public claims them as part of the traditional snack with tea. At what point did it occur to the manufacturers to corroborate their status? halal? Read on to discover this fascinating case of cultures mixing.
Polvorones de Estepa: seasonally adjusted product
The manufacturing companies of polvorones y Mantecados de Steppe have managed to deseasonalise their consumption. They have achieved this thanks to a basic characteristic: they lack pork fat. That is why more and more Muslims are acquiring them guided by the halal seal that certifies their production. It is, without a doubt, an excellent appetizer to take with the the.
The ice cream market has 22 companies that dedicated to the manufacture of these sweets in Estepa, Seville. Most of the production is dedicated to national consumption and exports are at a 10%. It is a business that generates 80 millones de euros year in addition to a multitude of jobs. However, the best known mantecados are those from Estepa, in Seville. Its prestige has meant that it has been appointed on more than one occasion as christmas town.
The manufacturers
Its production is guaranteed by a Protected Geographical Indication, which is why we talk about quality products. There are three local companies that make shortbread and shortbread beyond the Christmas holidays. To begin with, we can refer to Gamito Sweets. She was born in 1965 and has the privilege of being the first to dispense with lard. She did it in 2004.
E. Moreno y Fonts They are two other companies that joined him. Right now all of them prepare Polvorones de Estepa under the Halal seal. So the Lamb feast It is the time of the year that they celebrate the most after the Christmas. This halal guarantee also certifies that they lack alcohol. It should be emphasized since there are times when it is used to make shortbread and shortbread.
These three companies offer coconut, lemon, peanut products... However, what is most successful is the varied assortment. Harvest so many successes that they even demand them in Belgium y The Netherlandscountries with a significant Muslim presence. Thus, they estimate in Gamito, the 99% of sales after Christmas correspond to halal sales. The company has 65 employees at Christmas and 15 the rest of the year. Seasonally adjusted consumption represents a 20%.
E. Moreno achieved his accreditation seven years ago, with which he maintains 25 employees all year. They began by exporting the surplus to Morocco and, given the good reception, they were recommended to accredit themselves as halal. However, these sales beyond Christmas only represent the 5% for now Fuentes decided to join three years ago. What do you think of this business opportunity for Christmas sweets?
