With results similar to previous years, but not favorable, the PGI Meat from Ávila closes 2017 with a number of 4.769 channels covered. This represents a total of 1.430.000 kilos sold. As well as a sales figure close to € 5.750.000. This figure explains the strong link between the PGI Meat from Ávila with the territory.
This has led to a less favorable evolution in terms of calf production. It has slowed down the strong evolution that the PGI Meat from Ávila in the 2016.
"This is the first time that the food truck has come down before the cows," one of the transhumant ranchers told us a few days ago. This reflects the extreme situation that they are suffering in this sector.
Most relevant activities of this year 2017 with the Carne de Ávila
During the year 2017 It has attended fairs in the production and livestock sector. Among them, the Fair of Avila, Salamanca and Trujillo, from the marketing field. Also to the Gourmet Fair “Where activities have been carried out to inform about the characteristics of the meat and their ways of cooking ”, said the president of the PGI meat from Ávila.
It has also collaborated with various Hospitality Schools, “Future ambassadors for this product. As well as the last link that unites us to the final consumer of the PGI Meat from Ávila".
La PGI Meat from Ávila show off on social media with the blog CowCool. It is one of the promotional bets for this Protected Geographical Indication. In it, contact with lovers of good cuisine is reinforced. It also serves to know the activities of the Regulatory Council.
Likewise, it is used to «report the recipes of the cooks who use our Avila meat in his letters and elaborations. At the same time it allows the producers of these foods to have a springboard towards the consumer ”.
Other activities in 2017
Another creative activity of 2017 has been 'Rogelia, the cow that knows'. Through the videos broadcast on his YouTube channel, he has taught us different activities developed through the PGI Carne de Ávila.
In addition, this year 2017, together with the Breeders Association Avileña breed-Black Iberian (AECRANI) a strong impulse has been given in the knowledge of the 100% Native Breed logo. An identification that is used in conjunction with the logo of PGI Carne de Ávila.
This differs exclusively from the products from our native Spanish breeds. This is how it has been enjoyed in the II Hall of Quality Meat of Trujillo.
For the new year 2018, says the president, “we are going to continue with the actions to promote the seal PGI. Through the European campaign coordinated by the organization that brings us together Origin Spain".
