Arrive Nestle Jungly but white chocolate! One year after winning back thousands of disappointed consumers, the Swiss brand decides to go one step further. It has released a new model with which to excite the most fanatical. Because right now? What role have social networks played? Find out!
Nestle Jungle white chocolate?
One year has passed since the relaunch of Nestle JungleY. The multinational decided to recover this famous tablet years after withdrawing it from the market. No one knew why, since it aroused passions. However, the success of his return was such that it was automatically sold out in every supermarket. A tablet was even auctioned for $12.500! All this fuss was made possible by social media. In them, chocolate fans made themselves heard and Nestlé listened to them.
In this way, the Swiss giant now brings out the version of Jungle made of white chocolate. It had been suggested by almost a quarter of the brand's consumers through the comments on the internett. Thus, Nestlé saw a golden opportunity to maintain a constant dialogue with its consumers. The hashtag of the campaign #TeVasAQuedarEnBlanco means a clear statement of intent.
How is it?
The new bar made with white chocolate will be available in stores in the coming days. It follows the original recipe and even incorporates cookie pieces inside. On the other hand, the classic animals reappear in every ounce. Except for the taste, the rest of the distinctive elements remain the same. Nestle Jungly Blanco It is made in the Nestlé factory in Penilla de Cayon, Cantabria. Its milk comes from the cows of the Cantabrian coast.
Concluding, the marketing It has changed a lot. Today social networks are essential to achieve a successful campaign. As we have seen with the case of Nestlé, the communication between the client and the brand ends up marking the commercial decisions. A new paradigm to which more and more companies are adapting. For this reason, advertising emphasizes inclusive values. Do you think this is the latest variety of chocolate in the Jungle range?
