En Spain we look more and more at the nutritional content of the products we buy and the light drinks they do not escape this line in favor of what is healthy. Little by little, soft drink brands such as Coca-Cola that market their cans and bottles with less sugar, especially. Besides, the caffeine It has also disappeared in those 'without' lots that we can find in the supermarket. All this makes it easier for national consumers to increasingly prefer to enjoy a refreshing liquid decaffeinated and low in sugar. This is confirmed by the latest data from the sector, published in EFE
Positive and rising percentages in diet drinks
Before entering into specific figures for the sector, it should be remembered that the World Health Organization (WHO) set your sugar intake to about 25 grams within a normal diet of 2.000 calories. That is, it is recommended that only the 10% of the daily energy intake corresponds to this element. Exceeding this percentage is not advisable since high amounts of glucose in the body they increase the risks of suffering from certain diseases. Without going any further, the famous diabetes.
Well, it seems that in our country we are consolidating for a decade the highest intake of light drinksThose that are low in calories or sugars. This has been communicated to EFE by sources of the Beverage Association Refreshing (Anfabra). They specify that the growth in 2018 of the market volume of this type of products was of 4% compared to the previous year, with a 33% total.
On the other hand, from the Ministry of Health, Consumption and Social Welfare highlights the decrease in the consumption of soft drinks per capita of the 3,4% between 2009 and 2017. This state department advises to moderate the intake of sugary drinks but also not to abuse those classified as 'dietetics' (without sugar). Along the same lines, a study of the company mercase reveals that light drinks increased their sales by 36,9% in the mentioned period. Likewise, soft drinks without caffeine went up in a 69,2%.
The industry, favoring
And in the midst of all this trend, companies have their important role, since they have been developing variants in your offer of healthier products. To this they have encouraged sugar tax regulations in certain autonomous communities. But beyond this, it is clear that the industry wants to bet on light drinks like the ones you sell Coca-Cola. The multinational confirms that until 58% of your sales in Spain correspond to this type of batch. Every time they gain more weight compared to the classic.
