how is the new Fanta de watermelon flavor? Find out what's behind the latest movements of Coca-Cola. What really matters in marketing? Will this new flavor form an iconic trio alongside lemon and orange? Find out!
Watermelon fan?
Fanta watermelon flavor arrives on the Spanish market during the last week of February. Its main feature is that it lacks sugar. This aspect is really interesting in the times we live in. Every day the population is more aware of the impact that foods in the organism. That is why they choose to reduce the consumption of sugar. These individuals will have it a little easier now.
You can taste the drink through channels of Modern Food, Convenience, QSR (Quick Service Restaurants) gas stations, parks y cinemas. At least at first, since if it succeeds you will be able to find it in many more places. Carolina Arasay, director of marketing for Coca Cola Iberia has communicated that the American giant focuses on offering what the public demands.
Within this line is also the concern for low-calorie products. The consumer will be able to acquire it in different formats. In this way the Coca-Cola Company offers different options for depending on what moment. These are the can of 33cl and bottles of 500 ml y 2l. A dinner with your friends is not the same as a field trip.
colorful people
At the moment we do not know much more about this release. What we do know for sure is that it fits within Coca-Cola's new marketing strategy. It is no longer only the concept of happiness that matters, but also that of well-being and health. The bell "Colourful People" This is the brand's first global marketing campaign.
https://www.youtube.com/watch?v=qdLJmRhQn7w
Fanta goes with her towards a new generation of people defined not by their edadbut for its Attitude to life. It invites you to find color every day in everyday moments, even those that have become everyday in recent years. Do you think that with campaigns like this, the watermelon fanta?
