Som Montsant. Fem Montsant is the name of the new campaign for the Montsant denomination of origin. The objective of the campaign is to give visibility to the people behind the DO Montsant, those men and women who with their wineries and their work give life to the DO and endow it with meaning and prestige.
The campaign starts with Ramon Masip, owner of Celler Cairats, located in the southern area of DO Montsant. A man whose professional life has not been linked to the world of wine, but who in 2010 decided to return to his roots and undertake this family project, with a passion for the territory, but with an international vocation.
Giving visibility to stories like Masip's is the true objective that DO Montsant pursues with this campaign. The DO Montsant has been characterized in recent years for being one of the most professional denominations of origin with the completion of the different studies carried out - and still underway - in favor of self-knowledge, such as zoning and characterization studies of its Garnachas and Cariñenas. Now, with this new digital campaign, the DO seeks to transmit its most human side, giving visibility to winegrowers, winery owners, oenologists, cooperative members ... In short, to all those who make the DO great and who, on occasions , are in the background and do not have all the recognition they deserve.
With this campaign, DO Montsant also seeks to continue reaching out to the local public, one of the markets most valued by DO Montsant thanks to its proximity and the importance of establishing ties with it in order to revalue the local and quality product.
