Perhaps you do not know this drink that wants to dethrone an entire North American giant of the sector with overwhelming popularity. If this brand does not even sound familiar to you, here we present you Green Tail and how it is exactly. Presume to be healthy and having ingredients natural. Below we analyze the commercial successes of this soft drink sin azúcar. Will he succeed in wresting Coca-Cola?
What is Green Cola?
Green Cola Bottling International born in Greece in 2011. A group of entrepreneurs created it to respond to the growing demand for healthy products. All this despite the economic crisis that hit the Hellenic country at that time. In just two years it became the second soft drink with the largest market share in Greece, 12%.
The landing
The rise of healthy eating has led to its expansion in more than twenty countries. In 2017, Spanish investors created Green Cola Iberia after a detailed market study. They decide to manufacture it in Mieres (Asturias) and launch your distribution chain. Inigo Madariaga, its president, assures that it is the healthy alternative for consumers of soft drinks. This was European Vice President and Secretary General for Europe of PepsiCo. Its expansion was rapid after its landing in Spain.
They already had it in chains like Carrefour, El Corte Inglés, DAY y Coviran, without counting on regional supermarkets. Reached the 5000 points of sale covering the 80% of the Spanish territory. In 2018 Green Cola Iberia launches Portugal and reaches the 6500 points of sale. It reaches conditions y To field.
The Greek soda was putting a lot of customers back because of its price. The difference in the price of the can was more than 10 cents. Today it is the other way around. You can buy a can of Green Cola at Carrefour for 58 cents. Coca-Cola, on the other hand, costs 65 cents.
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Innovations
What makes different from Green Tail? Its main innovations are the following: it does not contain sugar but stevia, does not carry Aspartame ni preservatives and, In addition, caffeine comes from grains of green coffee. The drink, due to its composition, only contains two calories per can.
It should also be noted that it contains a 0% phosphoric acid, unlike other carbonated drinks. According to the company itself, the excess of this acid prevents the absorption of football of food. Uses Citric acid instead. This is found in many fruits such as lemon and orange.
Green coffee have several benefits according to the Green Cola website. It can aid in weight loss, increase metabolism and fat burning. It can also help regulate sugar levels in blood. Lastly, it can improve concentration and help fight fatigue.
The bottler has also launched other brands. Two examples are pure cola y Mad mojito. Pure Cola is the first cola drink with extract of green tea without caffeine, theine or sugar. Mad Mojito is a non-alcoholic mojito packaged in a can.
Divergent opinion
However, the opinion of the OCU (Organization of Consumers and Users) it is different. Consider that it does not differ much in taste or ingredients compared to other sugar-free drinks. “It's basically sparkling water (carbon dioxide) and a lot of additive to give it flavor, smell and color ”, they affirm.
They emphasize that the brand calls its components by name rather than by label to make it sound more natural. "For example, him E960 It is the extract of stevia and it is obtained from a plant, yes, but with chemical methods. Besides, it is not the only cola with aromas and caffeine of natural origin ”, they explain.
Coca-Cola is left behind
Coca-Cola Company is aware of healthy trends in food. That is why he was born Coca Cola Life in 2014. It differs from normal in its natural sweeteners and its lower sugar level. It contains 22 grams compared to 35 of the classic. This is due to the mixture of sugar and stevia extract.
This drink was a fracaso. It is currently in very few places. Consumers rejected it because of its high, although minor, sugar content. Besides, his marketing It was based on painting of Verde the can to give a natural appearance.
In conclusion, we recommend that you acquire Green Tail in one of the many points of sale in Spain and try it. So when you taste it you can decide if you prefer it to the Coca-Cola lifelong.
