mahou san miguel, a 100% Spanish company, and Founders Brewing, one of the North American brands craft most recognized worldwide, they celebrated last weekend the Founders Madrid Beer & Music Fest, the largest craft beer festival held to date in the Spanish capital.
The contest has been a success and has been held in the Conde Duque de Madrid Cultural Center. It has had the participation of 50 crafts of all the world. A dozen of them presented their products for the first time in Spain. In addition, most of them have made their news known to visitors. It has been hand in hand with its makers.
Thus, the attending public has had the opportunity to try exclusive varieties for the first time. They have only been available in our country during this appointment. In total, more than 250 proposals have been tasted. Among those that stand out the 10 best craft beers in the world, according to the classification of Rate Beer.
Founders Madrid Beer & Music Fest
“In recent years, we have witnessed progressive consumer sophistication. He is more open to experimenting and trying new proposals. Therefore, we are especially excited to be part of a festival like this. That seeks to value the innovative and collaborative nature of the artisan movement in our country »
That has commented Benet Fité, General Director of the New Business Unit of Mahou San Miguel. During el Founders Madrid Beer & Music Fest He has been excited.
«It is a spirit that we share in mahou san miguel. This is demonstrated by the fact that we are the most advanced Spanish brewery in the momentum of the universe craft. Spain has a strong beer culture. However, the artisan sector still has great development potential »
«With this appointment, we want to bring this category closer to the consumer. Well, it offers a wide variety to enjoy in multiple moments of consumption ", he added. Brian May, Managing Director of International at Founders Brewing.
Music to accompany the act
Music has also been important in this contest. He has enlivened the two days of the festival with groups such as James Thomasa, El Brandino or The Rukumbines. Also Red Rio, Alma Afrobeat Ensemble and the mythical music band of Founders Brewing, FBC All Stars, formed by its employees.
Thus, the Founders Madrid Beer & Music Fest wants to transfer to our country the essence of this renowned festival. Organized by Founders Brewing on an annual basis at Great Rapids, Michigan. It is the first time he has celebrated it outside U.S. Has chosen for it Spain, emerging market in the sector craft.
If you want to know more about this event, you just have to visit the Mahou website: www.mahou-sanmiguel.com
