Patagonia It has a special charm and every product that has its name on its label instantly grabs the attention of consumers. Especially in the case of the wines. However, to protect you from fraud and deception, the IG Patagonia has been recognized. Therefore, it cannot be used as a trademark. Do you want to understand the productive interest of this place? We tell you here.
Why is Patagonia so attractive?
To begin with, it is important to define what is patagonia. It is an area located in the south of America, between Chile and Argentina. Their West zone es Chilean, while the area this es Argentina. The geographical location places it very close to the South Pole. In this way, it presents a very cold weather. Where snowfall and freezing of lakes and rivers are very common. This factor is what makes the possibility of cultivation in this territory strange. thus producing a increased consumer interest for these products.
Just like the great world prestige enjoyed by Argentina at the level of relationship with nature. To which they associate their products. The National Institute of Viticulture, INV, has reported that currently andThere are almost four thousand hectares of vineyards in Patagonia. Although, it seems hard to believe because of its weather. This is because the vine is one of the plants with the greatest resistance to extreme temperatures. As a result, we obtain wines with unique qualities from those temperatures and latitudes. Highlighted and promoted annually at the Expo Vinos de la Patagonia.
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to defend his Geographic Identification, the Chamber of Exporting Wineries of Patagonia, in charge of bringing together the region's wineries, hired professionals. Which, located in the main wine markets in the world, monitor the records. Namely, monitor trademark and patent registrations.
protect patagonian label
There is a attractive ascendancy of products grown or made in Patagonia. What has led to the use of his name in a misleading way. That is why Martin Hinojosa, President of the INV has recognized the Patagonia Geographical Indication. Dictating resolution RESOL-2022-1-APN-INV#MAGYP. Being recognized under the terms of Article 4 of Law No. 25.163. Protected by INV Resolution N1C37. In such a way, you can be recognized individually and indistinctly as IG Patagonia or IG Patagonia Argentina.
“This law not only allows acting in defense of our national heritage. Rather, it protects the interests of consumers. Regarding the products they acquire and the producers of certain regions or areas, whose products have achieved recognized prestige attributable to their originHinojosa reports. In addition, he assured that the INV has always complied with the dictates of the norms that recognize, ensure and protect the Patagonia Geographical Indication or Argentine Patagonia. Both in the domestic or national market, as well as in the international market.
each thing by its name
Likewise, Hinojosa recalled that "in 2014 the Chamber held that the Patagonia brand cannot be registered for a food product. Because it has the potential ability to induce deception. Not only about its origin, but about the qualities that the unconscious consumer attributes to Patagonian products. Where the possibility of error about positive attributes associated with those qualities is a more than evident fact”.
“This resolution aims to save specific situations and protect the producers of the region requesting the right to use the Patagonian GI for vineyards and wineries in that geographic area. Because the terroir of origin is the essential source of the qualities of a wine. The one that gives the grape produced there its typicity and potential characteristics”. Hinojosa concludes.
We found very important the stipulation of the Geographical Identification to prevent fraud and exploitation. In other words, to prevent a wine from outside Patagonia from being passed off as one that does have its origin in that area. In addition to protect the national heritage as expressed by Martín Hinojosa. And, it is that, it is not only an aid to the consumer, but also to the producers. which, in this way, they are rewarded for their work and effort. And you? Do you see the protection of Geographical Identification as necessary?
