Important and interesting news in the market of the most famous sparkling wine around the world, where it is expanding more and more. The champagne consumption evolves since last year, as it was marketed more outside of France. Being this the main country to elaborate it, the Asian continent It has already gained ground in sales in the past 2018. This is derived from the data provided by the Interprofessional Wine Committee Champagne (CIVC).
In total, some 301,9 million bottles of champagne all over the planet. Of these, more than half came from the vineyards of the region that gives its name to a product of exceptional quality. Exactly, 51,3% of this drink was exported, something that had not happened since the World War I, he assured the Agencia Efe the person in charge of communication CIVC, Thibaut Le Mailloux.
How does that champagne consumption evolve?
The first point of that change in trend comes directly from FranceAs "the French drink less wine", generally speaking, for years. They replace it with a higher end champagne or premium. Although this past 2018 also influenced the social context in the Gallic country by the revolution of the 'yellow vests'.
The difficulties in distribution of the product arrived at the worst time, which was the last three months of the year. Thus, the time of best sale for the celebration of Russia World Cup that the French National Team won did not compensate for that drop.
Therefore, this fact has been reflected in the comparison with sales to other countries such as United Kingdom (second champagne market) or Japan. The Japanese country increased its turnover by 5,5%, but has been increasing its consumption since 2009. Later, China «Emerges more and more» together with Hong Kong and Taiwan. In the Asian continent too South Korea and Thailand are considered an important promise of future.
With all this, what the champagne consumption evolves it is a palpable reality and even crossing more lesser known borders: Mexico or South Africa.
