Even through our own environment we can see how the E-commerce has increased considerably in recent months. The forecasts of the agency Exe confirm the theory. The e-commerce and digital marketing markets will grow between a 30 and 50% en 2022 What are the causes? When did consumers establish these habits? Which is the future? Keep reading!
E-commerce, when was it born?
El E-commerce o trade electronic basically consists of purchase and sale of products or services through internet. saving the digital divide present in certain social groups most of the population has access to Internet, either through a smartphone or computer. It is becoming more and more common to use the mobile phone for any task, since it is at our fingertips all the time: reminders of dates in the calendar, set the alarms in clock, consult the email, play different games, buy or sell any product through an app, etc.
The essence of E-commerce has its origin in the late nineteenth century When systems like the teleshopping or IED (Electronic Data Interchange). However, the closest thing to what currently exists occurred between 1995 and 1998 when Amazon, Ebay and Zappos opened their first e-commerce services. Years before there were several milestones that allowed this to happen, for example, in 1994 the company Netscape developed the SSL (Secure Socket Layer) technology which allowed to encrypt communications and with it, safer shopping.
Over the years the technology has evolved and with it internet. La connection speed, su range and its Possibilities grew exponentially. Thus, in the year 1995 la penetration era of 0,4% with 16 million users while in the year 2019 la penetration reached the 55% with 4.131 millions of users. These data show the great potential of the E-commerce and explain, in turn, their growth.
In 2021 Spaniards spent 11% more online compared to the previous year
En 2021, On average, we Spaniards have spent $2.336 exclusively through Internet. This figure represents a 11% more that in the year 2020. Eye, precisely the year marked by the pandemic where e-commerce numbers skyrocketed as a result of confinement. Have increased All Categorieshowever, some more than others. The three that have grown the most this last year have been: rest, Gaming y training. Consequently, courier and parcel companies have also had a lot to do with it. Some companies have seen their workload increase in a 50%.
However, the economists they warn of the danger and the great challenge that it supposes for other sectors, since this model is not advantageous for everyone. According to TBS business school in Barcelona the most profitable sector has been the fashion followed by the channel subscription tv o gambling. But sectors like have been greatly affected.
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Internet gastronomy?
The immediate answer is yes, but they exist several open fronts. If before we gave a phone call to the Telepizza and we already had dinner now we unlock our smartphone and we choose between two or three applications and ask for our pizza through any of them. This has happened, above all, with businesses. fast food, but lately with any restaurant thanks to applications like Glovo o Uber Eats. They allow us to access the nearest restaurants, we pay through the internet and in half an hour we have it at home.
El E-commerce has also impacted the gastronomy. We can order food even by Amazon. Even though it's a great idea for the fast food It is not so much for other types of experiences. For example, to enjoy a good lunch or dinner, it is also important to place, ie the decor, atención and, of course, that dishes. If you eat in a good restaurant, it is essential to go to it to enjoy the experience full. However, Internet It has also provided many facilities when it comes to booking, reading reviews, seeing photographs of the establishment, etc.
Therefore, we consider that All is important and a tradition that cannot be lost is going to the restaurant. Also, the E-commerce It allows us to buy ingredients that were perhaps not so accessible before. What do you think?
