Has a new relationship started between Glovo and supermarketsImagine that it is raining and cold. You are going to see a movie. It's already dark and you're hungry. Who wants to get rid of the blanket and go outside? What would you do? I have it clear. One click and you have it at home. !Glovo! And, in addition, you no longer only take the whim of turn. Now it also takes you grocery shopping to your house. Keep reading!
What's new from Glovo
Glovo is a company that offers the consumer a service that is in high demand today. Buying, collecting and shipping orders in no time. It was founded in 2015 and its business model was based on the Q Commerce o fast trade. This refers to home deliveries are almost immediate. The consumer wants a product and wants it now, at least in less than an hour. Have a local focus since for the speed to be possible the proximity between the consumer and the product is necessary. It also has a large number of Suppliers to achieve the availability of the products, since Glovo does not yet have its own store.
Thanks to this new market, Glovo was very successful and currently has a large international presence. Thus, we can order a Glovo at 23 countries. For this reason, Glovo is committed to strengthening its Q-Commerce division acquiring Lola market in Spain and Market in Portugal. Two marketplaces that give Glovo more than 30 establishments associates. However, they will continue to operate independently of Glovo.
The objective of the operation is to reach a gross annual transaction value of 300 million euros in 2021. According to its CEO, Oscar Pierre MichaelGlovo will build even stronger relationships with its suppliers and offer a more comprehensive service. They no longer only offer you one, two or three packages of sausages or a piece of cake from your favorite pastry shop. It is no longer just that. Now they have entered the segment of the planned purchases high volume. Yes yes, the one made by the family with 4 siblings too. The big purchases of the supermarket.
Glovo and supermarkets
In the year 2020As a result of the pandemic, traditional electronic consumption soared. This considerably increased the turnover of Lola market. This marketplace allows the user to purchase online at Mercadona, Carrefour, Lidle, Alcampo, Dia or El Corte Inglés; in traditional markets and specialized stores (organic products or American products). He is the same age as Glovo, since he was born in the 2015, but he does not travel as much as he does, but he likes national tourism more. Is present in 11 cities Spanish: Madrid, Coruña, Malaga, Barcelona, Pamplona, Alicante, Murcia, Seville, Zaragoza and Valencia.
We consider that one of the great advantages of Glovo it's your local focus. Glovo has a delivery range based on your location. Thus, it only offers you those products that you can have in less than an hour. That pastry shop in your town that you like so much, but that your laziness prevents you from reaching it. The meat dumplings that you miss so much and that they do not deliver at home, but that Glovo brings them to you. Or, the hamburgers at your favorite neighborhood restaurant. Another of its advantages is that it is an employment sector. A few months ago, however, their workers protested about the new regulatory law, the new Law Rider.
However, Glovo it is not the only company that carries out this type of service. Our society has less and less time and it wants everything here and now. Uber Eats, Rappi, Deliveroo, Just Eat or OrdersYa are technology platforms that work in the same way as Glovo. The difference now lies in the fact that Glovo has incorporated supermarkets into its supplier staff. But the truth is that all these companies are based on the comfort of consumers and immediacy from service. Since the arrival of telecommunications, and, above all, the internet, we have what we want instantly. Information, products, services, etc. Hence, our patience has vanished overnight. Basically, this is where the success of these platforms lies.
The key to success is in: comfort, availability of the products, the agility of the service and posibilidad to bring the consumer closer to the establishment without leaving home. And you? Will you continue to make the purchase in person?
