Currently linked to the entire area of the Get the Funds! and also Catalonia, Turia beer it has a curious history after its ten decades of existence. That which has led it to be today a drink with pure Mediterranean essence but without forgetting its Valencian origin as a beer different from the most common ones. Below we will tell you about its brewing history, what it is like and where you can buy it to enjoy its flavor.
The beer of Valencia
Although in his name or signature, both current and initial when he arose, the word of his city of the origin, it does have a close link with Valencia. It could be said that it is the most characteristic beer of the capital of Turia because precisely it adopted its name in reference to the famous river that bathes the Valencian geography.
See this post on Instagram
But that does not end that relationship, since also in his logo commercial is represented the image of the Serranos Towers. These are part of one of the 12 entrance doors that had the old wall of the city that protected it right in front of the old Turia riverbed.
Those two elements merged in the Turia beer which was created in 1935 by a group of Valencian beer lovers who wanted to set up their own factory. They raised her in the neighborhood of the Covered Cross, in the heart of Valencia. Unfortunately, that was a bad time to venture into a new business as the Civil War Spanish.
See this post on Instagram
After the war and after several more years, in 1947 the activity of the factory of El Turia Beers, with the commercialization of the so-called Marzen. This was the jewel in the beer crown in the Valencian company that also produced the varieties Stark y Golden bier. Due to the greater popularity it had compared to the other two mentioned, it managed to stay and even later to be reborn until today.
The tough market and a fire
The truth is that the Valencian brewery went through many difficulties. First because of the great competition that were in the sector, where the large national and international firms were very strong. This gradually led to the market disappearance of the three beers. Only the Turia Märzen beer survived in bars in Valencia but in barrel format and when Estrella Damm bought the company to avoid its total extinction.
In this way, the Catalan company was able to keep it afloat in the capital but it was not until 2013 when it relaunched the format of bottle or third to be able to sell it in more channels. A more modern labeling returned it to its place although without removing its name or its logo with that Valencian historical monument. Now the Turia beer he did not win unfortunately because his factory located on San Vicente street suffered a fatal fire and later it had to be demolished.
Therefore, the search for a new location to make it led to this beer until Murcia, specifically to the facilities of another renowned brewery: Levante Star. Thus, from the northeast to the southeast of the Mediterranean, the course taken by this mythical beer ended.
What is Turia beer like?
Although it deviated a bit from its Valencian identity, it was going back in the following years until it was a it would be an alternative in front of the most famous beer brands in Spain. Thanks to marketing and to sponsorship gastronomic events is already consolidated in Valencia and even in supermarkets such as Carrefour, Mercadona or El Corte Inglés.
But how is this Turia beer? Maintains its original style as a marzenbier (typical of the German region of Bavaria) because its name comes from the German name that means March. This can be explained because it is usually made in spring and is allowed to ripen in summer to be enjoyed in the beer festivals such as Oktoberfest.
It offers you an amber color with reddish tones since it is a beer obtained with roasted malts. This gives it a greater aromatic intensity and a character of its own without becoming very powerful in flavor. Neither in alcohol, as it has 5,6% of volume. On the nose it reminds toast and caramel while on the palate toasted cereals are tasted. With a certain bitterness but with citrus and spicy notes, it is refreshing.
See this post on Instagram
In short, this Turia Märzen beer It is an ideal companion for various tapas and snacks with intense flavors. Enjoy its pure Mediterranean essence now!
