This year 2020 the vaccine finally arrives. But we are not going to talk about science below but about beer. Specifically from La Vacuna beer. Unfortunately, we still have to wait a bit for the one that will immunize us to be distributed in Spain. Meanwhile we can enjoy a curious beer that will not leave you indifferent. Learn how a talk from school friends led to the birth of this allegory of optimism.
Concept
The new beer craftswoman it has a peculiar history. To begin with, it should be noted that the concept is an appeal to esperanza. Its six creators wanted to capture in a product the spirit of resistance of the hard moments of the first confinement. So they decided to join the vaccine race with a beer during a video call. This is how they achieved a transgressive drink following a talk during a boring afternoon.
Is this novel beer the rival of the Corona Mexican that so much joke generated by the coronavirus? But how can an alcoholic beverage play on such a serious subject? The fact is that these women are not that they want to fall into frivolity. The logo picture style of pin-up it is rather a tribute to health personnel who fights for his patients.
What is La Vacuna beer made of?
It's not that it's conventional. Its main ingredients are water, barley malt, barley flakes, hops, yeast y pomelo. The bitter sweetness of the latter blends very well with the slight caramel flavor and honey notes of the Pilsen malt. Thus, it is a refreshing drink to toast with when you meet with your loved ones. We must also emphasize that it's not a fruit beer, the grapefruit only adds a touch.
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The process
The founders reside in distant parts of the globe such as Madrid, Bali, Berlin y NY. This fact makes it clear that the confinement did not bring everyone closer to those close to him equally. In this case it gave them an opportunity. The idea of launching a beer brand came specifically to Monica Prieto. She runs a German brewery with her husband, so she already understood about this world. So the six co-founders got to work and called their contacts.
The first step was for a patent expert to give them the go-ahead for the name: La Vacuna beer. After that, they required the services of the brewers Click & Brew. It is a collaborative factory for third parties, as defined on its website. Finally, they consulted a gastronomic marketing agency so that their product can be brought closer to the public. They chose APLUS Gastromarketing.
Distribution
Thanks to this company the La Vacuna beer reaches people beyond the co-founder's establishment. You can buy it, obviously, on the Internet and in more and more bars and conventional points of sale. Its retail price is 2'97 euros of those who 20 cents They are destined for a solidarity project. The chosen collaboration is with the foundation MORE Employment. This promotes the labor inclusion of people with functional diversity.
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Funking Covid, another linked to the virus
It is still interesting to know that this is not the only beer related to the pandemic that was born during confinement. The fucking covid, Moraima Breweries, was ahead of him. We mean a IPA that stands out more for the comical packaging than for the flavor. A mask is drawn on the tin with references to gels, to Fernando Simon, Pedro Sánchez lengthening confinement ...
It also refers to those who took turns the dog to go out on the street. He even winks at a shirtless man with two katanas who faced several patrol cars in Moratalaz!
In short, going back to La Vacuna beer, this is a beautiful allegory of the optimism which will likely stay when the pandemic is over. We may no longer need this remedy for the virus in a few years. What we will need is the affection of our loved ones and being able to enjoy moments with them. For the moment what we have left is to wait and offer by healthcare workers who leave their skin on every day. This beer is a good choice to make it.
