A "Field and soul, straight to your table" he has a couple of days to go before he is one year old. The project was approved by the Governing Council on 9 2020 November. Its origin stems from the approach of the president of Castile-La Mancha, Emiliano Garcia-Page, at the beginning of the legislature. Campo y alma acts as a hallmark of products and farms that practice direct sale in the community. And from now on, you will also identify products with Protected Designation of Origin (DOP) o Protected Geographical Indication (PGI). If you want to know more… Follow reading!
Decree 71/2020, of November 9: direct sales regulation in Castilla-La Mancha
Through this sales model, farmers and ranchers will be able to take their products directly from the field to the table. That is, without the need to have Ningún intermediary. In this way, income y value added to agricultural exploitation. The decree is designed and thus promoted to benefit small producers with small crops. The marketing channel between the farmer and the consumer is drastically reduced. Consumers value nearby quality products and, as a consequence, their consumption favors the development of the rural community in which they are produced.
Table olives, saffron, snails, cereals, red fruits, all pome and stone fruits, vegetables, eggs, honey and their derivatives, nuts, legumes, potatoes, mushrooms, truffles and all aromatic herbs, in the category of products without transform. As for the processed products, oil, processed meat, all dairy derivatives can be sold. iIncluding cheese, compotes, jams or quinces. In addition to products such as wine, vinegar, beer and spirits.
These are the products that are part of the decree law. All of them have a limitation by quantity and volume depending on the type of product and according to the characteristics of the farms. Consumers will be able to purchase them directly from agricultural producers. However, the decree includes a short distribution channel. The presence of an intermediary in the sales process is made possible. For example, the producer may sell the products to a hotelier and this to the consumer.
See this post on Instagram
Campo y alma, a guarantee brand for food from Castilla-La Mancha
In the most important annual showcase of high-end food and beverages, Gourmets Room Castilla-La Mancha has presented Campo and Alma. The new community food guarantee brand. Campo y Alma will identify the PDO or PGI products. The use of this guarantee seal may be requested by any operator that has the certificate for products with any of the PDO or PGI of the region. In Castilla-La Mancha there are 28 PDOs and 7 PGIs. For the moment, the use of the trademark has been requested by 15 agricultural operators.
In the presentation ceremony, the Minister of Agriculture, Water and Rural Development, Francisco Martínez Arroyo, explained the meaning of Campo and Alma:
This brand was born as a result of the proposal of the president of Castilla-La Mancha himself at the beginning of the legislature, and will act as double seal of quality guarantee, being a brand of brands that provides brand value, that of protected designations of origin and geographical indications and that of the brand itself
I also appeal to Sector of the restoration, with the aim of promoting the recognition of Castilian-Manchego products outside and within the community:
To continue promoting the food that best represents Castilla-La Mancha, bearing with its name the region and all the rural men and women who make it possible and the farmers and ranchers
OPINION | Campo y Alma, a brand of brands https://t.co/jyqBMFMAvy pic.twitter.com/v2GKGwbeII
- Francisco Martínez Arroyo (@fmartinezarroyo) October 29, 2021
A gastronomically exceptional community
We must bear in mind that Castilla-La Mancha is a community in which the food industry is the principal economic motor. Its lands, its products and its professionals make it a highly valued region in the national gastronomy. Therefore, these initiatives further promote the recognition of their products. And, in turn, they collaborate in the development of the rural environment And you? What do you think? Tell us about it in the comments.
