Today we are going to talk about the concept of sensitive coffee. We present the alternative that will send the best coffee from the farms to your home. We talk about the great awakening of consumption conscious y Oenology of this drink. What do cryptocurrencies have to do with all this? Find out below.
A new way of consumption
El specialty coffee, conceived as a pleasant ritual and not as a kick of caffeine, is booming. Currently its sales consist of 13 a 15 million annual bags between 170 million of coffee in general. Every year that passes, the number of people interested in discovering where the products they consume come from is growing. It seems essential to them to know if they respect the human rights and the environment. The world of coffee is one of them. Thus, these events represent a boom in the so-called "Sensitive coffee". But how is this different from the one from fair trade?
Fair trade vs sensitive coffee
Words «fair trade« correspond to the name of a series of initiatives that directly benefit producers. We live in a context globalized in which the intermediaries they take an important part of the final price of the coffee. That is why these initiatives buy the grains directly from the producers in their respective countries. In this way, the consumer supports the producer in a more direct way, who obtains higher income.
The problem is that it is not such a perfect system. Farms seeking to become certified must pay large sums of money. These are usually too large, understanding that they are located in Developing countries. That is why many times they end indebted and they do not perceive the benefits of this more conscious way of consumption. In addition, although production respects the rights of workers, it can present other problems. An example would be to sell this "respectful coffee" in capsules impossible to recycle.
El sensitive coffee it stays with the foundations of fair trade but goes further. Probably the one who best describes it is the barista Kim ossenblock. This Belgian living in Spain considers that in this country it is consumed as a drug to wake up. That is why it promotes a model based on respect for the workers, the environment, quality and tradition. Yes, it states that we must be sensitive to the aromas and characteristics of this product.
He asserts that the sensitive coffee should replace to specialty coffee. That is, the latter is intended for people with a high purchasing power. It maintains that it does not reach the general public in part because of its price and partly because people often do not know where to get it. To remedy this situation, an ambitious goal has been set.
How to make sensitive coffee reach all audiences?
Your project will start shortly. In 2021, specifically. Has already gathered 20 companies and hopes to gather 30 more next year. The challenge will be to sell a million bags de sensitive coffee for 2024. We must bear in mind that current production consists of 170 million bags approx.
Here comes the part revolutionary of his speech. His idea is to eliminate the more unnecessary intermediaries the better. It will be you who contacts the producers. You will also pay them using a decentralized system such as the cryptocurrencies, . You are reading well! You have thought this way because technology blockchain that allows it does not require currency changes. These could make the process more complex.
Thus, the consumer of sensitive coffee will have an active part in financing the producer. Will perform microinvestments that you will later recover in the form of kilos that will arrive at your home. The key is that the contact is the most direct possible and that certifying entities are also dispensed with.
In this way, a Spanish buyer can acquire a Brazilian quality coffee. This will respect the environment and the rights of producers. In addition, the price will not be as high as current specialty coffees.
Are we facing a new way of economic organization? Time will tell. What is clear is something that we already talked about in the article about incapable coffee. Acquiring quality coffee with social responsibility will be more and more cheap.
