The Born Rosé wine It is the alternative to the pomposity of the tastings. Made for people who just want enjoy of a drink with friends. That is why it saves the rituals of vine tasting, citrus appreciation ... Let's say that this recently created Barcelona company simplifies the whole process. Meet here the Fri in Rosé and how is the original sales method of this bottle of pinkish.
We are before the star of confinement in the United Kingdom. Only the British supermarket chain Sainsbury's sold Libras 150.000 of this product. But what is its success? The key to your marketing is philosophy what's behind. The rosé wine website itself indicates that it was launched by a young group of entrepreneurs who were tired of the culture Of the wine. These, plain and simple, seek to have a good time full of laughter and a good atmosphere among friends.
What is Born Rosé like?
So they discarded all the 'posture ' and tasting rituals and they got to work. They had a team of a hundred "sofias" (those who would be their ideal clients). They found a wine dry, light and aromatic with a large capacity for refresh. It is made to drink both day and night, although we do not recommend drinking wine at all hours. It has certain floral scents and touches of tropical fruits.
Also striking is its low alcohol content for a wine (11%). Its sugar percentage is also minimal (5 grams per liter). They have taken advantage of the pull of the international popularity of other rosé wines. This is very popular in places like the provenza French, American West Coast, Scandinavian countries or the United Kingdom.
His catchphrase Enjoy la Vie en Rosé encourages sharing the philosophy of rosé. Wine can be cheerful and fun. Its creators also wanted to capture the essence of Barcelona in this liquid. The city of Barcelona is also a state of mind based on the open and cosmopolitan character of the inhabitants of the city. It aims to connect directly with the consumer and overcome the equidistance of the most stately brands. Your challenge is to sell them a quality wine at a reasonable price. So, highlight your sales method.
La Fri in Rosé
El pink it is present on its entire web page. This takes us into the universe of this wine brand. It shows a lot all the care and effort that they have put into the design of their website. Not surprisingly, it is the first digital native Spanish wine brand. They need to beautify the main bond they have with customers. This page perfectly captures the essence of the drink.
As we have highlighted in the previous paragraph, Born Rose es purely digital. It is sold mainly through Internet, where more than six thousand europeans have bought it in the last year. In addition, it is also sold in the so-called Cool places. These are carefully chosen outlets with the brand. They are selected because they follow the philosophy of this rosé wine. They are found throughout Europe, the United States, Australia, and Asia Pacific. Therefore, it could be said that the launch has been a success. They already number more than five hundred Cool places.
Expansion
These Cool places are in exclusive places, despite the fact that the bottle is not so expensive (11 euros). Some examples are the terrace of the Hotel Palace in Barcelona or a luxury Japanese like Nobu Barcelona. The Juan y Andrea Restaurant in front of the Ses Illetes beach in Formentera captures the essence of wine. The Beach Club C Noordwijk in the Netherlands, the Alison Resto & Wine Bar on Lexington Avenue in New York they are more exclusive places where it can be purchased. You can even taste it while skiing in the Austrian alpsso the Pyrenees French.
It has already received recognition despite being such a young company. With only one year of life, Born Rose was awarded the Gold medal de The Global Rose Masters. This contest is organized by the most important medium in the wine sector: The Drink Business. If it starts so well the trend is likely to continue.
Most likely, other brands in the broad rosé wine market will emulate the business model. The world of wine is experiencing changes that a couple of decades ago no one would believe like the canned wine. Businesses like this are the ones that are most prepared for fourth industrial revolution. The new wine brands will go along this line of the Born Rosé came.
