With his name ironic and provocative, wine prepared by the sommelier and CEO of Winy fog, Enrique López, wants to send a message to all consumers. Whether or not they have certain wine knowledge, the 0 Parker Points wants to encourage the consumption of anyone, without the need for them to know some referential aspects of the bottle. While the punctuation or assessment that wines have when choosing one or the other, on this occasion, the proposal of the creator of this product is precisely to ignore and joke about it. Because the important thing is enjoy the drink, without excuses or figures or technical words. You want to know more?
Complexity vs enjoyment
In Spain we already know that the consumption data gives preferred to beer by a quite remarkable difference with respect to the wine. Why? One of the reasons that people allege is linked to the wine world, which is very technical, professional and complex. We talk about grape varieties, components, different production methods, aromas, flavors reminiscent of such fruit, and so on. Or of the CATA's notes and the scores and even awards that these wines have received from expert juries. All this that concerns this drink can be a element of your rejection, along with others of greater weight, of course.
However, isn't the same thing happening in the brewing world, where there are also different types of beers, brews, aromas and particular flavors? The answer is yes, the ignorance many times it is the same but still consumers continue to drink more beer than wine. So to end this idea of the ignorance of the drinker, the 0 Parker Points offers a groundbreaking proposal in which enjoyment premium. No matter the complexity that it has a bottle inside, what is really relevant is that it likes it. No more. Although it is obvious that after each cup there is a tradition and a history, from the strain to the label.
0 Parker Points, what does your score matter?
La punctuation what experts sommeliers, winemakers and other professionals in the sector award specific wines to serve as a great reference condition many times. Thats why he 0 Parker Points It is presented as an alternative in which that numerical value does not matter. As is the case with all its internal complexity. What defines this bottle is written on its own back label, so what is important is its "simplicity, naturalness and power of seduction." Of the DO Cigales, 100% Tempranillo and with a graduation of 14,5%, that's right.
The rest of concepts or the language technical that wine specialists use to describe a wine is set aside. You have to speak to the general public in a close and understandable to prevent you from thinking of a product that you cannot understand, which is only associated with a unique domain of experts. Therefore, this is the objective that the 0 Parker Points, sending a joking and ironic message but with a lot of sense. Not understanding about wines cannot be an excuse for not trying one or the other.
Of course, perhaps the client or consumer misses the presence of some adviser with minimal knowledge to help in the choice of the right bottle in supermarkets. Undoubtedly, this figure would be more than interesting to improve wine consumption in our country, breaking topics. Just like right now you want to break this 0 Parker Points, which you can already buy in the store Winy fog. Are you also one of the ignorant? Well, enjoy, period!
