Last year 2022 has been a year of record sales for the Somontano Denomination of Origin. This year the DO Somontano has exceeded the figure of 16,5 million bottles sold and has reached more than 40 countries.
In this way, it has been a historic year in terms of marketing, according to the president of the DO, Francisco José Berroy, who comments: “the recognition, by consumers and the hotel industry, of the uniqueness and quality of our wines. The consolidation of the Somontano brand as a reliable and safe guarantee when choosing a bottle of wine. And the response to all the promotional work that we are doing from the wineries and the regulatory council”.
Sales have increased 9,88% compared to the previous year 2021 and exceed 16,5 million bottles. The Somontano DO market is still 78% Spanish and the rest has reached more than 40 countries, basically European.
An important sales record for DO Somontano
Until 2021 the sales record of the DO Somontano It stood at 15,7 million bottles sold in 2019. Its highest number of sales that was not surpassed in the following years by the coronavirus pandemic. This past year this figure has already been exceeded with more than 800 bottles reaching 16.531.132 labels supplied by the DO
The fruit of the great work, during these 38 years of existence, as well as the persistence in the markets has made it possible to exceed these 16 million bottles. Analyzing the sales of the DO Somontano, it was observed that 15 million bottles could be a ceiling for this DO, but 2022 has refuted the forecasts and raises the ceiling for its sales much further and opens up an interesting future.
