The multinational Kraft Heinz listens to its consumers and from this process has launched its vegetable Philadelphia cheese. In this way, the so-called plant based, that is, made only with vegetable ingredients, reaches the most famous spreadable cheese in the world.
As Robert Scott, President of R&D at Kraft Heinz explains, "We realized that current options were not meeting consumer expectations and there was no trusted leader." And it is that the flexitarian market already has a very important weight in the market. This type of consumer who, although they are not vegetarians, limits the consumption of products of animal origin, has boosted this market in a very important way.
Vegetable Philadelphia, a dairy flavor
For all these reasons, Kraft has decided to launch a new cheese Philadelphia from broad bean protein and coconut oil. With a flavor very similar to the original Philadelphia plant based, it still has a dairy flavor. Though It does not contain dairy, lactose, or added aromas or dyes. For all this, the company has invested more than two years in obtaining the recipe that meets consumer expectations. Among the requests to be fulfilled was that it be a product that could be spread easily. That it could be done, for example, in a hot waffle and that the flavor was like the original.
According to the company's information, there is no alternative equal to the original Philadelphia cheese than Philadelphia plant based. With this they seek that consumers try and repeat with their new preparation. All in order not to lose the leadership that they currently have in spreadable cheeses on the market.
Philadelphia plant based has been launched in the United States and will be marketed to other countries. In addition to the research that has been done with spreadable cheese, Kraft is working to launch vegan sliced cheese. A commitment by the company to reach the majority of consumers with this type of product.
