El today's menu It is a deeply rooted tradition in Spain. The hotel industry in our country has been offering this service for years as part unalterable of the letter. However, the recent increases of price may have affected this characteristic menu. We tell you how this has affected its consumption. Find out!
The price increase of the menu of the day
We live in difficult times for economy of the ordinary citizen. The Prices they don't stop rising, the heat hits our skin so impassive and the world political situation does not stop tumbling everyone peor. If we need something right now, it is stability. A stability that each time is altered by a sudden unexpected price increase, the cancellation of a work that you had been waiting for a long time or any change unexpected in your way of living.
These changes have also affected one of the traditions more characteristics of the Spanish hotel industry: The menu of the day. According to a report from the association Hospitality of Spain, the menu of the day has gone from costing an average of €12,8, one euro more than in 2016. Most hoteliers point out that, due to the rise in the CPI by 0,9%, they have had no choice but to increase the price of menus of the day.
According to the report, the Energy is the main indicator of the rise. The increase in the price of electricity has affected the increase in the price of other products. This affects the entire chain of production and food distribution. Cold rooms, food processing machinery, including gasoline of the vehicle that transports them. All these elements mean that the price in restaurants and bars has had to rise up compared to other years.
A long-term problem
The price increase in electricity it is a basic expense that cannot be reduced on the premises. The climb comes in a difficult time for the hospitality industry, as he was beginning to recover from the effects of the pandemic. 32% of the population have lunch in restaurants on weekdays at least once a week. This could cause a decrease consumption that would have a negative impact on the premises.
However, there seems to be esperanza. Reports show that despite rising prices, customers have not diminished and the bars keep the best before date. One of the long-term problems may be the purchasing power of the consumer, since this has also been affected by the situation economic current. However, it seems that for the time being keeping the preference for the menu before the letter.
It is certainly a situation in which several factors must be taken into account. factors and that affects many sectors alike. The rise in electricity prices has already wreaked havoc on electricity prices. ice of bars, for example. However, it seems that the system is still working and it may mean a solution for both bar owners and consumers.
What is the origin of the menu of the day?
El today's menu is part of the culture gastronomic Spanish. However, have you ever wondered where it comes from? The menu of the day has its origin in a tourist menu imposed by the Ministry of Information and Tourism of the Franco regime in 1964. Yes, you read correctly. The menu of the day was a Francoist invention. The idea arose based on a trend in one of our neighboring countries: France.
En France There is a trend that inspired the creation of «tourist menu«. This was the Dish of the day. It consisted of a specific dish that restaurants offered as a particular novelty to their customers. Is practice It has also currently been adopted in Spain in some places. In Spain, the menu of the day was consolidated with a compulsory and very low price that did not please the waiters.
Since it was difficult to get benefit, immediately took fame of mediocre. It wasn't until release of the prices that began to be an interesting proposal for Spanish restaurants.
What do you think? Did you know this facet of the classic menu of the day?
