mahou san miguel is a 100% Spanish family company and a leader in the beer sector in our country. It will invest five million euros in its new Barrel Winery. It will be located in the Production Center of the company in Alovera (Guadalajara). These facilities, unique in Spain, place the brewery at the head of the sector in innovation.
A fundamental axis for its growth. This has led it to become the first Spanish company to introduce the category of bearings barrel aged in the national market.
More than 1.300 Mahou barrels
The space dedicated to the production of this variety has meant an initial investment of more than 2,8 million euros in 2017. This will increase to five million in the next two years in order to expand its capacity. Currently, the winery contains 1.300 barrels, but the forecast is that it will reach the 3.700 in 2019 toy.
With more than 600 square meters distributed over two floors, the facilities have a conditioned chamber. This makes it possible to achieve optimal conditions of temperature, humidity and air speed to age the 'beer broths'.
All the elaboration will be in a natural way in barrels of different types, woods and capacities, thus enriching its aroma and flavor. In them the pioneer range of Mahou Barrica beers, which integrates the following varieties.
-Mahou Barrica Original, Mahou Barrica 12 months and Mahou Barrica Bourbon.
"mahou san miguel is promoting a new culture of innovation, transformative and transversal to all business areas. Also innovating in new occasions, ways of consumption and experiences to develop the category. A way of seeing and doing things that responds to a mature market like the current one. With a high sophistication of the consumer, increasingly demanding and open to experiment "
That commented Benet Fite, Director of Quality, R + D + i and Environment.
Along these lines, in 2017, 60% of the increase in the value of its sales came directly from the launches of new products carried out in the last five years. This figure represents 3,8% of the total net sales of Mahou San Miguel. Compared to the 2,2% reached in 2016.
A winery ready for innovation
The approach to the innovation of mahou san miguel not only serves the portfolio of its brands. It is also present in your day to day and in all your processes. As evidenced by the significant investment effort that it makes year after year in its production plants. Always in order to optimize your processes and provide them with the most cutting-edge developments.
This is the case Alovera Production Center. Whose investment in different projects reaches 126,1 million euros in the last decade and has had a pilot plant since 2015. It is designed for the development of new products, a project that has now been driven by the new Barricas Winery.
For all this, today is the plant brewery bigger of our country. One of the most technologically advanced in Europe and an example of commitment to the environment. Thanks to the investment effort made, since 2000 it has reduced its water consumption by 39%. The energy one by 52%. In addition to reducing its emissions of CO2 to the atmosphere by 42%.
