The renovation of the Santiago Bernabéu football stadium is taking forever and it still does not have an opening date but it seems that it will not lack detail. We have now been informed that the brewery mahou san miguel A beer factory will be installed in the new stadium. The beer made in this small factory installed in the stadium can be consumed in the same place. And the new stadium plans not only to open for its matches but also to be a leading event venue in the capital of Spain.
The microbrewery will be installed specifically very close to the Honor Box in the Padre Damián area, this is one of the parts with the most square meters and the most well-kept of the new stadium. It will also be accompanied by a very careful gastronomic proposal. Everything so that it is perceived by visitors as a great gastronomic experience within the great events that they will host at the stadium. And beer is consolidated as the preferred drink during these moments of leisure.
Mahou's commitment to the Bernabéu, beyond football
The new stadium will become a social gathering place, not just a football stadium. Actually a great challenge of technology and architecture in the heart of Madrid. Furthermore, Real Madrid assures that it will be a great generator of income for the entity and it is expected that it could reach up to 400 million euros annually.
For Mahou it is a clear commitment to the club and Madrid, as well as a way to reinforce the brand, a relationship that goes back years and that both parties are very satisfied with. On the part of the diner it will be a way to complete the experience and raise the experience of enjoying a beer by more than one degree.
