A study carried out jointly by the brewery San Miguel and the consulting firm More Than Research reveals that the best company to have a beer is with friends. This is what 73% of Spaniards declare. They also declare that one in two Spaniards plans to go out for a night out at least once a week.
Socialization and leisure have beer as the preferred drink. And for 62% of Spaniards it is the preferred drink to socialize and share moments of relaxation. It is clear from the study that 78% of those surveyed take these moments of sharing and beer during the weekend and their ideal place is with friends and on a bar terrace.
Perhaps the study is not surprising but it highlights the importance that Spaniards give to socialization. The importance of sharing and enjoying in open environments and also doing it frequently. In addition, this reflects the importance of bars as a space for meeting and socializing.
A beer and sharing moments with friends
It is relevant to highlight that, in addition, a significant amount, cThus, five out of ten people interviewed strongly affirm that sharing time with their loved ones improves their day.. This daily act is so appreciated that, in fact, almost half of the participants maintain that it is one of those moments that they would not change for anything.
The desire of Cervezas San Miguel is to awaken the most restless side of people to enjoy a bigger world. Thus, The brand is characterized by innovating and always going one step further, creating unique beers for those people who dare to broaden their horizons., who are not left wanting, who are looking for new ideas, tastes, flavors and experiences to enjoy a richer life and live it passionately.
