El Regulatory Council of DOCa Rioja receives this week the participants of the second promotion of the 'Rioja Official Educators Program'. Education Rioja It is a course for official trainers worldwide whose certification is based on theoretical learning. As well as a practical training that culminates these days with a stay at the Denomination. Are the Rioja ambassadors.
This second promotion has had to be very selective when it comes to selecting candidates. As happened in the first edition in April 2015, the more than 250 candidates presented profiles with extensive experience. Both professional and educational, in the world of wine, in communication, education or sommelier. Also in the trade and distribution of wines.
This year 35 people from 15 countries participate in the program. From Germany, Austria, Belgium, Canada, China, Spain, United States, Holland, Ireland, Mexico, Peru, Russia, Sweden, UK and Taiwan.
It is about extensive training to endorse the ambassadors of Rioja
The initiative seeks to attract professionals with communication skills and the capacity to influence in the main wine-consuming countries. In order for them to act in this way as educators approved by the Advice. Thus guaranteeing the quality and rigor of the knowledge they transmit about the wines and the experiences it offers. Rioja.
The educational program approved by the DOCa. Rioja consists of a course online Available in Spanish and English. With theoretical tests and the completion of a final work. This training should be completed this week with a stay at the Denomination along with the rest of the candidates.
The 35 selected participants will visit the Denomination divided into two groups. The first of them visit Rioja during this week and a second group will do it the last week of November. The objective is for the future educator to develop competencies based on specific knowledge. Always about the wines of Rioja and your region. Candidates' communication skills will also be especially valued.
Ambassadors will be endorsed to train others
Educators may develop training activities on their own or on behalf of the Regulatory Council or the Rioja winery. The certification is valid for 4 years and a series of commitments will be required to renew it. Such as imparting a minimum of training activities. Of these, the educator may issue diplomas to his students. Endorsed by Regulatory Council.
Those interested in obtaining the homologation can request their registration in the III edition of the Program starting next November. Explaining the reasons why they want to be educators of the Rioja wine, they can sign up.
El Regulatory Council will select candidates on the basis of curriculum and minimal professional experience in the world of wine. At least two years, either in communication, education or sommelier, or in the wine trade. Do you want to be one of the Rioja ambassadors?
