With the intention of improving the lives of people at risk of social exclusion through work, it has been created Robin Good. A company that saw the opportunity to do business by marketing food products. Focusing on those made by processors who work for social purposes.
“We saw that although these companies produced high-quality products, they did not reach the consumer. Almost always for lack of an adequate strategy and marketing. For this reason we decided to undertake this project that is just starting now »
That says the architect of this project, louis font, Great Products.
Products with soul at Robin Good
Robin Good, "Food with soul", as its slogan says, aims to reach the consumer good gourmet food. Also to the canal Hotels and Restaurants and later to the supermarket. Sensitizing the consumer of how important this type of product is. In the future, it overtakes us Font, the objective is to develop a quality seal that certifies all the values of your brand.
Currently they have selected eight companies: AUARA Bottled Water, El Rosal Cookies, Beer and Chocolates from Casa Dalmases, Im-Perfect Jams from Espigoladors, Wines and oils from L'Olivera, Yogurts and Mató from Delicies del Bergueda, Ordi Natura Seeds, and Oil of Sponsor an olive tree.
All these companies undertake to produce 100% of the products with people at risk of social exclusion. Or to reinvest their profits in projects for this purpose. They are also local and natural products.
Robin Good asks the member companies to ensure the quality of the product. It requires them to have a good the packaging, a competitive price and good service.
With all these criteria, the goal for the end of the year is to have 20 companies represented. Thus Robin Good can sell your products in the market. It is starting with the market in Catalonia. Later on they do not rule out being able to grow abroad and are determined to look for food chains aligned with their project.
You can meet them on their website http://www.robingoodselection.org/
