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Potato milk: getting closer

La potato milk compete for the first place in the category of vegetable drinks. Bill report 2021-22 of the British supermarket chain, waitrose, revealed his great potential. He glimpsed a very near future (months) in which coffee shops would serve this new drink. For this reason, it has not hesitated to market the first potato milk in the world with the help of the company Veg of Lund ¿what does this offer new vegetable drink? Find out that and more in this article, keep reading!

DUG, the world's first potato milk

Veg of Lund is a Swedish company engaged in the food and beverage industry. In 2021 he achieved the World Food Innovation Award 2021 in the category of Best Product Suitable for Allergies. That same year he presented his new and innovative brand of potato milk: DUG. The firm has claimed that this new drink is a real alternative to cow's milk. In the first place, because of its sustainability, since the carbon footprint derived from the production of the vegetable drink is much lower. And it is even a more sustainable option than the oat milk, since potato cultivation occupies half that of oats.

potato milk
DUG Drink/Source: Vegan Culture

Land suitable for growing food is limited around the world. Therefore, it is important to use it efficiently, for example, to get as much food as possible per square meter. Potato cultivation is actually twice as efficient as oat cultivation in terms of land use. DUG website

And also regarding the Almond milk. Explains DUG's website the production of potato milk requires a Present in several = 56% less than the almond one. like the company DUG states that it is a beverage brand based on science and research. The reason is that the patent has been developed in the University of Lund by the teacher Eva Tornberg. Not only that, but they have also shown the potential of this drink in the nutrition. They advocate benefits ranging from a large amount of antioxidants to the necessary daily intake of nutrients of the human being.

How healthy is DUG Potato Milk?

However, as is the case with other brands in the plant-based beverage market, not everything is perfect. Many of them are loaded with preservatives, additives and sugars. Thus, they go from being vegetable drinks to vegetable drinks, but ultra processed. However, there are other vegetable drink firms that are more natural and their products do not contain any "extra" ingredients. For example, the Spanish vegetable drink brand I am makes an oat drink with only two ingredients: Water (86%) and oats (14%). In addition, its main component, water, is of high quality, since it comes from the Montseny Natural Park.

Water, potato (6%), maltodextrin, pea protein, chicory fiber (vegetable), rapeseed oil, fructose, sucrose, acidity regulator (di and monosodium phosphate), calcium carbonate, emulsifier (sunflower lecithin), natural aroma, Vitamins (D, Riboflavin, B12, Folic Acid). Ingredients DUG classical.

DUG typologies

We found three types of the DUG drink. DUG Classic, DUG Barista DUG Without Sugar. The first is indicated for daily use, for your smoothies, the cereal bowl, in a glass or for use in any recipe. The Equipment It is specially designed to achieve creaminess in your coffee or any hot drink. For that reason, instead of a 6% of potato carries a 9% to get that foamy quality. And finally, sugarfree, As its name suggests, it is perfect for all those who want a great flavor, but without that sweet touch.

 

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A shared post from DUG Drinks (@dugdrinks)

At the moment, it is only marketed by Waitrose in the United Kingdom and Sweden. However, it can be obtained through Internet. The objective of the British chain is to expand it and reach the cafeterias. We will be attentive to the process and all the news. What do you think? do you prefer the Cow milk or vegetable drinks? 

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