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The sustainable oenological route

sustainable wine route

The sustainable oenological route. La Vi roadIn keeping with the ecological philosophy of the wineries and municipalities that make up the route, it is promoting the creation of a sustainable mobility service using electric cars for rent by the hour.

The draft carsharing of the Vi road It has been started thanks to an agreement with the Nissan company. Also thanks to the different municipalities and wineries of the association.

La Vi road is a private initiative of twelve wineries. Join the old path from the vineyards of Penedes to the beaches of the region of Garraf. Route that was used in the past to get the wines to the sea. This, in addition, facilitates the visit to wineries of different styles and sizes. As well as it favors the knowledge of other points of interest.

The first sustainable wine route

Currently, the recharging infrastructures and the entire reservation system are being created. The system will work on a technological platform that will be in the cloud and that will allow the management of 100% electric vehicles. This service will convert the wine road The Road of Vi on the country's first sustainable oenological route, through this pollution-free mobility.

In a first pilot phase, the project already has five Nissan vehicles. Labeled with the logo of The Road of Vi, have been made available to wineries and town halls. Thus, they can validate and evaluate the operation of the reservation, collection and use of cars.

With planned bases in Vilafranca del Penedès and Sitges, the charging points are in wineries and reference locations in the rest of the municipalities. Service carsharing will facilitate different objectives, including the CO2 emission reduction in the territory. Also offering more autonomous mobility options to tourists and wine tourists.

Other objectives are to position the sustainable wine route in the municipalities where it passes as a world reference on sustainability issues. Make weakness a virtue. That is, the recharge time of electric vehicles matches the one needed to visit one of the wineries of La Carretera del Vi.

The recharge time coincides with the visit time of the wineries

El energizing effect This initiative goes beyond the scope of wine tourism. Open the use of this service to different target audiences. This is how it is expected to be used by the municipalities, to replace or support your fleet of conventional vehicles. Also the use of Service carsharing by the wineries and companies in the territory as a mobility tool. Likewise, by the population of the territory as mobility alternative for your daily needs.

From the combination of the different uses and users, the economic and environmental sustainability of the service of carsharing de The Carretera del Vi. Once the pilot phase is over and with the expansion of recharging points throughout the municipalities, it will be opened to the end-user public.

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