In today's article we are going to talk about the new Mercadona innovations. The supermarkets chain par excellence in Spain. Adapting to the needs of consumers is a requirement of companies. For this reason, the Spanish company has advanced and reformulated some of its food products. Thus renewing the recipes for salads, potatoes with aioli and cooked octopus from its own brand, Farmer. Do you want to know the changes of these dishes? In this article we will tell you everything.
Ready meals
In order to bring the most homemade flavors to precooked dishes. Mercadona has promoted the renewal of its prepared meals. Russian salad, American y crab. Also, of the Potatoes Alioli.
Russian salad
The Murcian company, New Mediterranean Cuisine, is in charge of making the new Russian salads. Since the renewal of this recipe was implemented, more than 850.000 units have left the production floor. Thus, the Murcia firm became the largest producer of Russian salad in the entire country.
"We differentiate ourselves from the rest because we make our salad with more tuna (17%), because of the quality of our mayonnaise, the freshness of the ingredients and because of the homemade concept that we apply throughout the production process," he says. Adolf Shipyard, commercial director of New Mediterranean Cuisine.
On the other hand, from the Mercadona website they assure that in this new formula the acidity has been eliminated, the ingredients have been improved and it has a more homemade flavor. In addition, the salad innovates in its distribution. Presenting in two formats of 250 y 500 grams.
Other salads and potatoes with aioli as Mercadona innovations
Following consumer criticism of the crab, American salad and potatoes with aioli. Mercadona has renewed its production. Turning to the company Natural Products from La Vega in Lodosa, Navarra.
With this company, the sauce of the American salad is not so liquid. The pieces and the homogenate are increased and the acidity of the crab salad. The potatoes with aioli have a more traditional flavor, the garlic flavor has been increased and the potato has a more natural and creamy texture. As stated on the website of the Spanish chain.
Cooked octopus
Prepared by the fishing multinational depth. At the facilities in Vigo, Pontevedra. And later distributed to Mercadona under the Hacendado brand. Bet on the classic recipe of water and salt. Without any additives. This last point worries the company a lot. That I send Eloísa Bas, a specialist in Fish Dishes from Mercadona to Ourense. Cradle of octopus Carbaliño. To check and know first-hand the new attributes of this food.
The specialist stated that the modification of this recipe It was due to listening and dedication to buyers. “The co-innovation sessions carried out with the clients are also very important, since, thanks to them, we learned what attributes they expected to find in cooked octopus, such as, for example,“bite"That was tender, but without being soft." Bas adds.
In addition, consumer demands have driven the variety of formats. Packs of half a kilo, one kilo and legs of the headless octopus. Served in 100% recyclable plastic trays and made almost entirely with recycled materials.
Customer loyalty
Mercadona's innovations are largely due to customer requests. These number in the thousands. The company has increased its profit by 17%. With sales of 26.932 million euros. This is thanks to the loyalty of its customers.
The Loyalty study: Uses, evolution and trends in loyalty strategies. Carried out by ESIC, InLoyaly y Kantar. He maintains that there are two fundamental tactics: 360º coherence and product quality. The second is necessary for Juan Roig Alfonso, executive president of Mercadona, who assures that "he would change whatever is necessary to guarantee strong quality at an unbeatable price."
The bottom line is that Mercadona is a company that focuses a lot on its customers. And for this they must listen to them and attend to their requests. Hence, the frequent Mercadona innovations. Like this year in Portugal. When, following the demands of Portuguese consumers for a different and more refreshing drink, they developed the mango-flavored Cider drink. With Font salem.
